Amazon Goes After Irritating Gadget Packaging

Author Gordon Kelly
Published 4th Nov 2008
Amazon Goes After Irritating Gadget Packaging
Bookmark and Share discuss this article  1 comment    Email  Email trustedreviews newslettersTrustedReviews Newsletters

While there are few who adore their gadgets more than we at TrustedReviews we applaud and back Amazon's latest attempt to make one particular major change in our beloved industry...


Citing the a need for more 'Frustration-Free Packaging' the gigantic .com announced this week it has agreed deals for 19 best selling products from manufacturers such as Fisher-Price, Mattel, Microsoft and Transcend to have their products repackaged in more consumer friendly ways. Citing the likes of the horrendous blister packs used by so many companies (yes Logitech, we're looking at you), Amzon CEO Jeff Bezos explained:

""I think we've all experienced the frustration that sometimes occurs when you try to get a new toy or electronics product out of its package. It will take many years, but our vision is to offer our entire catalog (US-sic) of products in Frustration-Free Packaging. We'd like to thank Fisher-Price, Mattel, Microsoft and Transcend for working with us in this effort - we truly appreciate it."

The drive will be taken internationally by Amazon next year with typical examples of the movement including easy-to-open recyclable cardboard boxes and envelopes and the elimination of oversized plastic clamshells for small products such as memory cards.


The first product to launch with Frustration-Free Packaging is the Fisher-Price 'Imaginext Adventures Pirate Ship', which Amazon claims "eliminates 36 inches of plastic-coated wire ties, 1,576.5 square inches of printed corrugated package inserts and 36.1 square inches of printed folding carton materials. Also eliminated are 175.25 square inches of PVC blisters, 3.5 square inches of ABS molded styrene and two molded plastic fasteners."

And you just thought traditional packaging was horrible to open...

So if you wish to disassociate the arrival of shiny new gadgets with a trip to the kitchen for the big scissors or breadknife head on over to www.amazon.com/packaging and lend your voice. Do it, do it now!

Link:
Amazon Frustration-Free Packaging

discuss this article  1 comment
Email this article to a friend Email
Bookmark and Share


 

Newsletters

Register to receive the latest Reviews and News Headlines directly to your Inbox every day, and enter our regular competitions. More Info.

Your Name


Email Address


Latest 1 of 1 Comments

Have your say: Leave a comment below about this article.

comment Technology changes, and so should you. said on 4th November 2008

I don't want to rain on this parade (as it is a truly laudable enterprise) but much of the packaging of larger items is there to ensure they will survive shipping without dama... more

See 1 comment on this article.

add comment Add your comment

You must be logged in to comment. Login or register here.