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It has long been said that the newly launched Palm Pre is designed to go head to head with the impending iPhone 3G S - well now it's also Apple vs. Apple...

Palm has announced long served chairman and CEO Ed Colligan is finally stepping down after 16 years to hand over to ex-Apple executive and iPod creator Jon Rubinstein (pictured at the CES Pre launch in January]. Rubinstein joined Palm less than two years ago but was instrumental in the creation of Web OS and the reinvigoration of the company's smartphone line.

"I am very excited about taking on this expanded role at Palm," said Rubinstein in a statement. "Ed and I have worked very hard together the past two years, and I'm grateful to him for everything he's done to help set the company up for success. With Palm webOS we have ten-plus years of innovation ahead of us, and the Palm Pre is already one of the year's hottest new products. Due in no small part to Ed's courageous leadership, we're in great shape to get Palm back to continuous growth, and we plan to keep the trajectory going upward."

Colligan responded, "I'm very proud of what Palm has accomplished so far. We pioneered two major product categories and I believe we are on our way to defining the standard for the mobile web. I'm extremely proud of our team, and grateful to have played a role in turning Palm around. I know that Jon, the Board and the Palm executive team will do an incredible job driving Palm to new heights."

So could this be how you beat Apple... with Apple?

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