Ballmer Attacks Android, Says Zune Coming To WM

Author Gordon Kelly
Published 3rd Oct 2008
Ballmer Attacks Android, Says Zune Coming To WM
Discuss this article  5 comments    Email this to a friend  Email this to a friend TrustedReviews NewslettersTrustedReviews Newsletters

Sound bite heaven...?

Yes Microsoft CEO and chair chucker Steve Ballmer has picked up where he left off by battering Google Android and revealing future company plans.

Sticking it first to the new open source G1 OS Ballmer typically didn't hold back saying "You've got to remember Android is version one....and it looks like version one. They've got one handset maker, we've got 55. They're available through one operator, we've got 175."

To be fair, he has a point but like the rise of the Google search engine its radically different approach to Microsoft could see it build up momentum very quickly. Besides, there's a big difference between "one handset maker" and "one operator" and the fact other models for different networks simply aren't out yet. That said, much as I have high hopes for Android it does currently look like v1.0 software - then again that's exactly where you guys are meant to come in...


More constructive however was Ballmer's admittance that the Zune brand will be incorporated into both Windows Mobile - in a similar vein to how Apple incorporated the iPod brand into the iPhone - and, rather intriguingly, Windows itself. "The Zune software will also be ported to and be more important not just with the hardware but on the PC, on Windows Mobile devices, etc" he explained casually.

This would make sense. Zune software version 3.0 has been generally well received and while Windows Media Player has undergone something of a successful reinvention in recent years in the computing space Windows Mobile's version remains woefully underpowered.

Anyone care to speculate that this will ultimately be the future for Zune and - in time - the death knell for its dedicated hardware line? Hmmmn, I think I just did that.

So, as usual, big words from Steve but the industry will be a more exciting place if Microsoft can kick its current let-down status and start to deliver once again...

Links:
via CIO (Zune Comments)
via BBC (Android Comments)

Discuss this article  5 comments
Email this article to a friend Email this to a friend
 

Newsletters

Register to receive the latest Reviews and News Headlines directly to your Inbox every day, and enter our regular competitions. More Info.

Your Name


Email Address


Latest 4 of 5 Comments

Have your say: Leave a comment below about this article.

Comment ravmania said on 3rd October 2008

Has anyone actually tried a Zune? I'm on my fourth iPod, having just bought the new Nano, but if I could easily get a Zune in the UK I would have considered it.

... more

Comment Scott Williamson said on 3rd October 2008

I'm not sure he should be talking about mobile. Sure, he may have 175 carriers, but he also has a poor user interface and tiny market share after years of hard work. This is t... more

Comment Krog said on 4th October 2008

The big question for me is how Ballmer has managed to hang on to his job for so long. The guy is consistently a major embarrassment for Microsoft.......................just my opin... more

Comment lifethroughalens said on 4th October 2008

@Krog - still, he's a breath of fresh air compared to most gaff-free, boring, tight lipped CEO's - I hope that he stays around long enough to either eat his words or reve... more

See all 5 comments on this article.

Add Comment Add your comment

You must be logged in to comment. Login or register here.