IKEA Launching UK Mobile Phone Service

for peoples information: calls will be 9p/min and 6p/text flat rate to all networks

I'll admit I haven't done any further research but that strikes me as f.cheap, no? As one of the 1.4 million loyalty card holders, I guess I'll wait for details through the post :)

If it has cheap data as well, I'd sacrifice my 3p texts for that!

Well its launched and as far as i can see data is only 80p a Mb which is dirt cheep considering most, if not all, other networks charge £4 per Mb.