Despite its size the Pure-Fi Dream retains the classiness we're accustomed to seeing from Logitech products. Its curvaceous bulges and glossy black finish look sleek and stylish so it does at least look like it's worth the asking price. Like the buttons on the remote, all function buttons on the top are backlit orange - an effect that's activated by motion sensors. This is handy if you're tying to hit the buttons in the dark, though if you are, you're clearly getting up far too early!
For all its attractive touches and backlit buttons, there's a lot of practical good sense in the Pure-Fi as well. For example, there are two large click wheel-esque dials for quick and easy control of volume and seek functions and the 'Snooze' button is as large and easy to hit as it possibly could be. These dials also make it very easy to quickly set alarms and you can have up to two different alarms at any one time.
These are mapped to two buttons just above the 'Snooze' button and all you need do is hold one down to begin the process. You can also choose between a buzzer, a radio station or your iPod for your wake-up call. Perhaps the neatest thing in this respect, though, is that the Pure-Fi Dream has its own battery. Thus, if the power is cut off by an apocalypse, be it man-made virulent plague, a nuclear winter or just a nasty bout of global apathy, then you needn't worry about being late for work!
Meanwhile, on the font, is a well proportioned and backlit display. In iPod mode it displays track information or a somewhat superfluous spectrum analyser and using the remote you can adjust bass, treble and screen brightness levels. There's also an ambient light sensor that ensures the display doesn't remain on full brightness in the dark.
Unfortunately, there's no RDS support so the Pure-Fi Dream won't identify the station you're listening to - there's nothing more horrifying than discovering you've accidentally tuned into local radio!
On the plus side there's no annoying external antenna and radio reception is good in spite of this. There's even a small reception meter on the display so you can assess exactly how good your fix is and adjust accordingly. Here the dial controls again make fine tuning blissfully easy, negating the need for unreliable auto-searching.