Just so you know right from the off, we’re not intending to spend any significant amount of time discussing or ‘justifying’ the Loewe Individual 46 Compose 3D’s price. We guess we can’t stop you debating the set’s premium pricing in the comments if that’s your wish, but honestly, why bother?
The bottom line is that if you even have to ask how much the Individual 46 Compose 3D costs, it isn’t really for you. Loewe (pronounced lerver, not lowy) makes unique, feature-packed, design-led prestige home entertainment systems, complete with matching speaker options and a multitude of different mounting ‘scenarios’, and it installs everything for you without you having to lift a finger. In other words, like BMW or Mercedes, Loewe sells an experience at least as much as it is selling a product. And it’s this experience, not the price, that matters.
To underline this fact, rather than just review the 46in Individual 46 Compose 3D in isolation, we actually have in a whole Loewe ‘package’ comprising the brand’s new £765 BluTech Vision 3D Blu-ray player, a matching £275 ‘Stereospeaker’ that attaches beneath the screen (and in this setup functions as a centre speaker), a £1,995 pair of Stand Speaker SL electrostatic (‘flat’, in less technical language!) floorstanding speakers, and a meaty £1,555 Highline subwoofer to deliver the deep bass that the electrostatic speakers cannot.
The gorgeous slenderness of the electrostatic speakers together with their stunning metallic finish and the swish high-gloss look of the subwoofer provides a sensational-looking ‘stage’ for the TV itself - which is, of course, as easy on the eye as a Hot Spot-era Jennifer Connelly.
Our TV arrived dressed in high-gloss black, with the matching black speaker ‘bar’ to fasten beneath it. It also arrived with one of Loewe’s sumptuous floor-standing mounts, comprising a chrome pole attached to an elegant cross-shaped platform.
All this, though, is just one of an almost infinite variety of ‘looks’ we could have gone for with our Individual 46 Compose 3D. For starters, the TV and Stereospeaker can be had in white or silver rather than black. Also, the TV can be mounted in any number of ways, including matching furniture installations.
Even the side panels of the speaker and TV can be changed to suit your tastes; just choose the look and colour you want from Loewe’s range (which includes Ebony Wood, Light Oak, Chrome ‘ribbed’, and high gloss black), and your new side panels simply adhere magnetically to the TV and speaker’s recessed sides. You can even have bespoke inserts made if you’re channeling your inner Laurence Llewelyn Bowen.
This level of choice over the look of your TV is currently unique in the AV world, and it’s a USP perfectly suited to Loewe’s premium target market.
Tearing ourselves away from simply ogling Loewe’s integrated design strategy in action, it soon transpires that the Individual 46 Compose 3D is much more than just a pretty face.
Obviously the headline feature is the new active 3D system. The set can handle both alternate frame and side-by-side 3D, and there’s also a 2D to 3D conversion system. No glasses are included for free though. These will cost you an extra £130 a pair.
Another unique-to-Loewe feature is a large (500GB) built-in hard disk recorder, which can store hundreds of hours of TV programmes from the integrated Freeview HD (or satellite HD) tuner. This system records immaculately, and features a nicely-presented interface. Excellent.