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Loewe Connect ID 55 - 3D and Conclusions

John Archer

By John Archer



Our Score:


Loewe Connect ID 55 - Backlight Issues

Many large edge LED TVs struggle when it comes to delivering a deep and consistent black colour during dark scenes. Initially it appeared as if the Connect ID 55 was going to come a massive cropper in this key area. Running through a couple of our favourite dark test sequences in a fairly dark environment using the TV’s default picture settings revealed some really severe backlight clouding problems. The clouds were clear to see both in the corners and over some central portions of the picture, standing between you and your engagement with the dark scene behind them.

Normally if we saw such problems on a TV, we’d head straight to the backlight control in a bid to tame them. However the Connect ID 55 doesn’t have a backlight control. We thus tried the brightness adjustment, but this just left the image looking unnaturally dull without significantly alleviating the clouding 'barrier'.

Loewe Connect ID 55

Fortunately salvation – at least to a degree – comes from an unexpected source: the contrast adjustment. With most modern TVs the contrast setting has surprisingly little impact on pictures compared with the other controls, but here taking the contrast down to as low as its three or even two setting drastically reduces the impact of the backlight clouding. A lower contrast setting also helps the TV produce a deeper, richer and more convincing black colour than you get with the contrast set higher. And this is achieved, moreover, without too much shadow detail being sacrificed from the picture.

Colours, too, remain unaffected by the contrast shift. In fact, if anything colours look even more natural and subtle than they did before. So dramatic is the impact of the contrast adjustment described that dark scenes go from being almost unwatchable in dark surroundings to being really quite good.

That said, despite the big improvement, ‘quite good’ is absolutely as upbeat as we can get in our assessment of the Connect ID 55’s handling of dark scenes. It certainly isn’t in the same league as Panasonic’s plasmas, Sony’s HX853s, post-calibration Samsung ES7000 and ES8000 models, or any of Philips’ recent models from the PFL7007 series upwards.

Loewe Connect ID 55 - 3D

The last picture elements we tested on the Connect ID 55 were input lag and 3D. With the former the set did very well once you’ve activated the Game mode for the input your console is attached to, measuring just 33ms. With 3D, though, Loewe’s new TV proves a major disappointment.

For starters, bizarrely the TV doesn’t seem to automatically adjust its picture settings for 3D, so if you’re using the picture settings that work best for 2D viewing you’ll find 3D pictures looking very dark and dingy until you ramp the contrast and brightness up.

Loewe Connect ID 55

The biggest problem, though, is the appearance of heavy amounts of crosstalk double ghosting noise. This appears to some extent over pretty much every shot in the various 3D Blu-rays we watched, distracting you from the main action and making backgrounds routinely look soft or out-of-focus. The set’s crosstalk levels are actually the worst we’ve seen in the 2012-2013 TV generation – which isn’t really what you want to be saying about a £2,500 55-inch TV.

Motion is also handled rather poorly with 3D footage, with lots of judder and twitching. Thankfully, though, this is sorted fairly impressively by the set’s DMM motion processing system.

We guess the Connect ID 55’s 3D pictures are reasonably bright and colourful for an active 3D TV, and where the picture isn’t blighted by crosstalk you can see enough detail to know that you’re watching a full HD 3D experience. But the set’s 3D performance is ultimately defined by its crosstalk problems, and as such is not something we could imagine wanting to watch very often.

The Connect ID 55’s sound is good, with plenty of volume, a surprising amount of bass, excellent treble detailing and a decently – though not amazingly – open midrange. It’s not quite as outstandingly brilliant versus the best of the competition as some previous Loewe TVs, but this perhaps says more about the audio improvements wrought by the likes of Sony and Philips in recent times than it does the arrival of new weakness in Loewe’s audio make up.


The uniquely customisable nature of the Connect ID 55’s design means it will likely find an audience with a certain breed of design-led, well-heeled purchasers. It also has its moments in performance terms. However, any hopes Loewe might have held about the Connect ID 55 luring in a new fanbase of serious AV fans are ultimately going to dashed by the set’s combination of a rather dated backlight engine, ropey 3D and impoverished online TV service.

Overall Score


Scores In Detail

  • 2D Quality 8
  • 3D Quality 6
  • Design 10
  • Features 8
  • Sound Quality 8
  • Value 7


April 6, 2013, 4:59 am

I'm an owner of the 46" version of the Connect ID and you need to understand certain things about the sets.

AFAIK all the sets are calibrated at the factory,. This should ensure a reasonable out of the box experience though I found the settings needed tweaking.

Sound quality on the 46" is jaw-droppingly good and I can't imagine they put inferior speakers into the 55" variant. Put the Blade Runner Blu-Ray on, turn the volume up, and you could be in a hih-end cinema.

My 46" has no clouding or torchlighting though I have read it plagues many manufacturers. I would expect Loewe to be more receptive than most should a customer experience this with a retail set.


March 31, 2015, 4:47 pm

I've had a very bad experience with the Connect ID 40". They've changed the board 3 times now (the first time there were image freezing problems) and it's still bad - the image is very dark, not at all sharp. In the review above it says that there are "backlight clouding problems" which kind of describes what I'm experiencing. The guy they sent round to fix it had never seen a Loewe before. I'm regretting having bought one now - should have stuck with Sony!

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