We at TrustedReviews have a soft spot for raw, naked technological ambition. It’s always invigorating to find brands willing to try and shake up the established order of things by refusing to let themselves be cowed by bigger, critically adored, mass-selling rivals. The LG 55LM660T is an example of this in action.
Naturally not all heroic underdog efforts are destined to end in success. But sometimes you get brands that are so doggedly determined to make it to the top that they merely take what criticism they get along the way on the chin and use it to make themselves stronger.
All of which rather high falutin’, tear-jerkin’ stuff brings us to the LG 55LM660T. Now, obviously LG is hardly a tiny, struggling brand. But it has for many years been locked in a dogged scrap with an arch local Korean rival (Samsung, if you're wondering). A scrap which, to be honest, it’s spent most of the time losing. But with every new skirmish the battle has felt that little bit more evenly matched. And now, with the 55LM660T, LG looks like it might have finally earned at least a score draw.
As soon as you get the 55LM660T out of its box, LG’s desire to make a statement hits you like a sledgehammer. Except that, um, it doesn’t hurt and is also very, very pretty. The main design trait is the almost complete absence of bezel around the 55in screen. In fact, when the TV’s turned off, you’re only really aware of the silvery band that wraps right around the TV’s outer edge - and this is barely 1mm thick.
With the TV on, the 1cm or so of black bezel does become visible. But it’s still a stunning design achievement that comfortably rivals Samsung’s much-lauded skinny-bezelled efforts. And let’s not forget that this design has been applied to what’s essentially a mid-range model, at least within LG’s 3D TV offerings.
The 55LM660T unsurprisingly cuts no corners with its connections. A full quota of four HDMIs is on hand for receiving HD and 3D sources, while multimedia support extends to three USBs, a D-Sub PC input, a LAN port and, we’re pleased to say, integrated Wi-Fi.
The network options can be used for networking PCs and Macs to the TV for streaming via DLNA protocols, LG’s own Smart Share software, or PLEX. Plus, of course, the LAN/Wi-Fi options can be used to go online with LG’s latest Smart TV system.
The USBs and network options are able to play an impressive range of video, photo and music files, including DivX HD.
Accessories and remote control
Considering that at £1800 the LG 55LM660T is by no means overpriced for a 55in 3D TV packed with multimedia talents, it ships with an impressive array of accessories. For as well as four pairs of passive 3D glasses, you also get two remote controls: a standard one, and a new version of the LG ‘Magic’ remote found on the brand’s top-end TVs last year.
The Magic remote basically works like a sophisticated pointer, allowing you to control a navigation cursor on the screen just by pointing the remote at the screen and moving it around. We admired this approach on last year’s high-end LG models, but the system has been greatly improved this time round, with more intuitive integration of the system with the TV’s menus, and a more accurate response from the onscreen pointer.
The remote also feels more comfortable in the hand, carries just the right amount of buttons to ensure that it doesn’t add unnecessary fiddliness to menu navigation, and is now equipped with a menu ‘wheel’ like that found on most modern PC mice, allowing for rapid navigation up and down menu lists.
We’re convinced the Magic remote will quickly become the controller of choice for any even slightly technophobic users, as it really does feel surprisingly intuitive versus the normal remote control. It’s worth saying, too, that the Magic remote is now supplied with the 55LM660T free of charge.