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Kogan KULE551HDAA - Performance Continued

John Archer

By John Archer



Our Score:


This lack of colour subtlety probably plays a part, too, in the fact that the Kogan’s HD pictures don’t look especially sharp. They look cleaner and more detailed than standard def, but there’s not that ‘sparkle’ of extra resolution that we see with a really excellent HD TV.

Wrapping up the bad - or at least, average - news are the KULED551HDAA’s input lag and audio performances. Where input lag is concerned, we measured around 55ms - a high enough figure to marginally impact your gaming skills that’s probably not helped by the undefeatable 100Hz system. As for audio, while the set sounds OK when handling very straightforward ‘chat’ type audio, it becomes very thin and even a little painful on your ears when the going gets tough.


To be fair, while the Kogan’s problems prevent it from being a TV we can recommend even given its affordable price tag, it isn’t a total dead loss. Its black level response isn’t too bad, for instance, in that apart from the little patches of non-uniform extra brightness mentioned earlier, you can get a colour that looks more like black than the sort of milky grey commonly found with budget TVs.

You can actually still get a decent amount of brightness and dynamism out of the picture too, even after pushing down the brightness setting to counter the backlight consistency issues. And colours while not particularly natural or subtle are at least punchy, leaping off the screen in a way many budget screens can’t match.

Motion blur is sufficiently minimal, meanwhile, that we wish we could have seen how the TV’s motion fared without the detestable 100Hz system in play, for we suspect that it would have turned out quite respectable.


Kogan can certainly claim to have made an eye-catching start to its latest UK TV campaign simply by selling its 55in flagship TV for under £750. However, a couple of careless mistakes together with a generally very average performance mean that we’re yet to be convinced that it has what it takes to mix it up with the more established names.

That’s not to say we don’t want to see them keep trying, though.

Overall Score


Scores In Detail

  • Design 7
  • Features 7
  • Image Quality 6
  • Sound Quality 6
  • Value 7


March 3, 2012, 12:45 am

John, you can't be serious? The only thing Australian about a Kogan TV is the owner. Anyone willing to fork out for more than 500 cheap & nasty TV's from China can have their name stuck on the front too! You too can be an on-line retailer, just check out alibaba.com.

Donald Maclean

January 11, 2013, 7:39 pm

I bought a 32" TV/DVD 8 months ago that died 3 days ago.
I've spent the last 3 days trying to contact Kogan via their website as they don't have a cutomer services telephone service that I can find.

They are ignoring all my attempts to communicate with them and even had the cheek to mail me a further offer earlier today.

My advice - Steer well clear of Kogan products......

Jimmy Deans

January 26, 2013, 9:33 pm

Poor quality and atrocious after sales service. You have to wait untiul they respond before you can return their poor quality and in my case damaged TV. I am still waiting after a week to get an address to return the TV. Not only that but I will also have to pay for the TOTAL transpirting costs - both deliveries if I do get a response. I am not sure if or when I can get a refund. Legally speaking if you inform the seller that you do not want their product you can retunrn it after 7 days. Notification should be made within the 7 days, this does not mean that the product has to reach the seller within the 7 days of purchase. Check the internet to see the advice regarding Kogan which is AVOID AVOID AVOID.

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