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I'm Watch

Gordon Kelly

By Gordon Kelly



Our Score:


I’m Watch - Performance

Perhaps the most impressive aspect to the I’m Watch is its responsiveness. It won’t match your handset, but for a device with just an IMX223 (454MHz, single-core, ARM9) processor and 128MB RAM there is little lag during navigation. The Droid 2 UI is also intuitive with finger friendly icons, a top down notification centre like iOS and Android and customisable spaces for three ‘quick apps’ on the homescreen along side the time and date. We would like to be able to reorganise its main page of apps though and this is locked in place.

Unfortunately while up to now most aspects to the I’m Watch are positive, from here it is downhill. The biggest problem is the Bluetooth connection which on both Android and iOS struggles to connect and drops arbitrarily. There are also no push notifications just a 15 minute sync cycle which cannot be manually triggered. This means waiting for any changes to be applied or newly selected apps to start downloading. This is also the most frequently emails can be checked and social media updated.


What compounds the issue though is many of the apps are either ill thought out, extremely limited or simply do not work. Take the Facebook app, for example, it will show a seemingly random selection of direct messages, comments and likes while images and the main news feed do not show up. Twitter similarly will only show the last 20 tweets and links and images do not work.

Yes third parties are responsible here and we’re sure updates will come, but stock I’m Watch applications are equally flaky. Notably the company’s €9.99 per annum I’m Music service turns up a maximum of four results per search using the I’m Cloud portal and the only options are to download all or none. I’m Watch also doesn’t support video playback of any kind (which is probably a sensible ommission in fairness), though you can drag and drop MP3s to its healthy 4GB of storage and playback is surprisingly good through the loudspeaker and headphones.

I'm Watch 4

These upsides are quickly countered, however, by excruciatingly poor call quality and battery life. The former enables you to route incoming phone calls to your phone and output them through the I’m Watch speaker, but while decent for music even when held up to your ear callers are barely distinguishable. As for battery life, with moderate use, we got less than a day out of the I’m Watch's 450mAh battery. When combined with the extra charge you’ll need to give your phone as well that’s a lot of extra hassle, especially considering the I’m Watch uses a proprietary connector you will need to carry around.

I’m Watch - Value

The nail in the coffin for the I’m Watch is cost. The £299 RPP makes this accessory as much as some of the smartphones it aims to pair with. It also indicates the most important split between the smartwatch categories with the thin client Pebble and MetaWatch merely displaying handset notifications, but resulting in much longer battery life and circa £100 price tags. Given notifications are arguably all a wrist watch screen is good for right now that is where our money would be.


The I’m Watch is a fascinating example of what could have been. Both the design and main interface are smart, but low grade apps, slow sync cycles and weak battery life waste this good work. We think the I’m Watch can improve with significant software updates, but as it stands it merely vindicates the simpler approach taken by the likes of MetaWatch and Pebble.

Overall Score


Scores In Detail

  • Build Quality 8
  • Design 7
  • Features 6
  • Usability 4
  • Value 4


January 15, 2013, 1:54 am

Theres a possibility that such devices could become a nice accesory to a 7 inch to 8 inch mobile networked or wi fi enabled tablet if such were carried in a small bag of sorts on your person. The tablet would only come out for typing texts, emails, for surfing or gaming really. This is instead of a phone and tablet carried around.

Jonathan Morris

February 6, 2013, 12:38 pm

There's another flaw with the I'm Watch; it's not in any way water resistant - and I killed mine after it got splashed. I'll leave it a few days to see if it recovers, but I am not hopeful.

Before I managed to destroy it, I found the Bluetooth connection to my phone was incredibly unreliable and the 15 minute synchronisation far too long (but any more and I guess the battery would be dead in no time at all).

Getting only a portion of new Facebook posts made that app rather pointless and the watch regularly froze and required a long hold of the button to shut down and reboot. I didn't get around to checking if there was new firmware, but the apps are always going to be too basic in my opinion.

I therefore think that, while the concept is good, the best solution is that of the Pebble (and much the same as the Bluetooth watches made by Sony Ericsson and Fossil) where your watch merely relays important information and updates to you.

Albert Salamon

February 6, 2013, 4:41 pm

cool watchfaces for I'm Watch www.genuse.eu

Gordon Kelly

February 7, 2013, 5:41 pm

I agree completely, even as phone screens get bigger this problem arises. Sadly the I'm Watch in its current state is not the one to do it.

Gordon Kelly

February 7, 2013, 5:46 pm

Hey JM, I think I mention all of these points in the review - including the Pebble point ;) That said I did only state it not being 'water proof' not also that it wasn't water resistant. Basically keep it away from water!

I updated my I'm Watch sample to the latest firmware, but sadly the review is based on that version. There is so much to fix I'm not sure whether it is practical or whether the company would be better starting again.


February 8, 2013, 3:35 pm

Strange, I had the same Bluetooth connectivity problems when I was trying out the SonyEricsson smartwatch.
But seriously, if this I'm watch doesn't update in almost-realtime, its not great. It's probably to save battery. So, you check on the watch - nothing. You check on the phone - it's there. Pointless..

Doris orrego

May 19, 2013, 9:06 pm

Is going to be a year since I purchased this watch and until know they couldn't fix it, in other words it never work properly.

It has problem with the bluetooth so I send it back for repair and it it came back with other problems.

1.- A defective cable that did not charge the watch.

2. the watch freeze and get hot and finished all the battery that was left over.

I did get a new cable but they prefer to ignore the problem

I'm watch technical support and customer services warranty

the second repair if I pay for the shipping, what happended with the first time when it when to repair.

It make think that, because I refused to pay for the shipping back from repair they just did not care.

From the 2 years of warranty already past a year and the watch never work is setting on my draw,.

That is not the customer service that I expect.

Very dissapointed

Hasai Justlivinglife Sudor

July 30, 2013, 3:44 pm

The I'm watch is straight garbage....
The only way to use it your phone HAVE to have tethering.


August 15, 2013, 8:57 pm

cant get weather configured. says its configured but cities are still the same as factory


February 13, 2014, 1:55 am

It worked amazing

Graham Le Bas

January 6, 2015, 2:02 pm

if there is anyone still out there, i am returning my im watch, got it for Christmas and it is rubbish, i want to clear the contact content on it before i send it back though and cant find a way of doing this..... anybody know how?

Graham Le Bas

January 6, 2015, 2:03 pm

Hi Glenn, i am just posting a rev on here with a question, if you get this perhaps you can help??

bervol kara

June 30, 2015, 8:54 am

Hello, i cant speak with anyone from im watch support. ı wrote 2 tickets and get no answer. if anyone can help me? i buy the model İ'm ALU and cant registering in im cloud because i havent got the mail and password İD from the predecessor. i create a new account but its not work. how can i get help from support?

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