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HTC Tattoo - HTC Tattoo

By Edward Chester



Our Score:


Looking more closely at the screen, despite its relatively small size and low resolution of just 320 x 240, it's still perfectly adequate for doing all the usual smartphone duties, you just have to zoom in and out a bit more often when viewing web pages and the like. Watching video is also somewhat restricted to the point we wouldn't be comfortable watching anything of length on it. It is, however, adequately bright, colourful, and sharp.

Being resistive, the screen isn't quite as effortlessly responsive as something like the HTC Hero but it's still perfectly usable. The only major problem is typing, which suffers both from cramped keys due to the screen's size and the inevitable lack of multitouch. We found we had to type at half our normal speed or even slower to get consistently accurate results. HTC has helped things out by providing a choice of three keyboard types with QWERTY, compact QWERTY (two letters per key), and numpad on offer.

HTC has also added its Sense additions to the standard Android interface. As well as the keyboard tweaks these include a redesigned desktop layout that uses seven desktops arranged horizontally. These you can swipe left and right between and fill with shortcuts to apps and web pages or place widgets onto. As well as the standard Android widgets, HTC has made a load of its own. These provide things like quick access to music controls or show previews of emails and photos, or even show Twitter feeds. When combined with the multifaceted desktop, these widgets really make for a slick way to quickly and easily keep everything in check while still maintaining a simple primary home screen that you can pack full of links to your favourite apps. Other changes include tweaks to many icons and menus and revamps for the music player and picture viewer.

The most recent version of Google's Android OS wasn't lurking underneath HTC's touches so the new Facebook contacts integration, unified inbox, car-friendly interface, or the rest of the new features were not there. Nonetheless, the usual Android features we've come to know are all present and correct so web browsing, email, and map navigation are as slick as ever.

Call quality seemed perfectly adequate with plenty of volume on tap, though the speaker was a bit puny. Reception was fine though. Battery life, meanwhile, is quoted by HTC as being between five and six hours talk time and 14 and 21 days standby depending upon network. We found we got a good three days out of it with the WI-Fi on constantly and with regular bouts of web browsing, music listening and photos taking.

All told we quite like the Tattoo and feel it makes for an interesting option in the low cost Android phone market. In particular, the T-Mobile Pulse springs to mind as its main rival. It's available on cheaper contracts, can be bought for just £180 on Pay As You Go, and has a bigger and better screen. However, it doesn't have the overall build quality and style of the Tattoo, is larger, and has an odd headphone configuration. Choosing between the two is tricky as they're so different but we'd probably err on the side of the Pulse.


The HTC Tattoo is a very nice, small, stylish, and low cost Android smartphone. However, it certainly has its limitations like its small screen. It's definitely worth considering though.

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November 9, 2009, 7:25 pm

Google Maps only supports compasses in Street View. The maps themselves are fixed to North, always have been.

Still no mention of the app incompatiblity? Might be useful for anyone trying to choose between this and the Pulse.


November 10, 2009, 4:05 am

Just read that Google has bought Admob for $750 Mil,"Specialists for placing ads on mobiles" or words similar to that.

Any implications ?


November 10, 2009, 4:07 am

Apparently a lot of apps currently don't work due to the low res screen. May be fixed in future but has to be a big negative for getting a Tattoo. The Pulse seems way better value.


November 10, 2009, 7:30 pm

Frank, that's a company that distributes ads for mobile versions of sites. They're not some specialist in covertly sneaking banners into your homescreen or anything. ;)


November 10, 2009, 11:41 pm

You can buy replaceable covers for this phone, some of which come in fetching lurid hues. I suppose this makes a case somewhat less of a necessity, since you could always replace the cover when it starts to look tired...

Cliff Smith

March 28, 2010, 4:42 pm

I just got one of these on a contract from Vodafone, and I have to say I'm pretty impressed. Mine has a matt black resin finish which seems to resist scratches well enough, and my mate who has a HTC Hero is jealous of my FM radio feature. I haven't found any apps yet that don't work due to the lower screen resolution.

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