TrustedReviews Awards 2007 Review
Best of 2007
Pioneer Kuro 508XD

With so much amazing tech kit launched in 2007, it was always going to be difficult to pick the top three. That said, there was very little argument around the table when it came to the overall winner. The unanimous decision of the TrustedReviews team is that the Pioneer Kuro 508XD is the best product we've reviewed in 2007.
Pioneer has a reputation for moving the game on with each and every iteration of its plasma technology, but with the current generation Kuro sets, it hasn't so much moved the game on, but completely rewritten the rules.
The Kuro 508XD produces a simply staggering picture, which is no mean feat considering the fact that there are many superb high definition TVs on the market these days. The key to the 508XD's success is the astounding black levels that it achieves. Not only does this allow the TV to resolve every pixel of detail in darker scenes, but it also means that colours and brighter, more vivid and generally more lifelike than on any other TV out there.
Unfortunately, we can extol the virtues of the Kuro 508XD until the cows come home, but you're never really going to understand what we're talking about unless you see it for yourself. When you stand in front of one of these TVs, it's a mesmerising experience, one that you'll find it hard to pull yourself away from.
Even the 16000:1 contrast ratio doesn't tell the whole story, since these numbers are thrown about all too liberally in the TV arena. The difference is that Pioneer isn't using a dynamic light source to create a high contrast ratio number like the current crop of LCD screens, it really can produce that dynamic range, pixel by pixel.
It's funny that the majority of people who ask us for advice about TVs seem to be of the opinion that plasma is on its way out and LCD is where it's at. Pioneer has resoundingly proved that they are wrong, very wrong. As things stand, the best high definition TV you can buy is the Pioneer 508XD plasma.

With so much amazing tech kit launched in 2007, it was always going to be difficult to pick the top three. That said, there was very little argument around the table when it came to the overall winner. The unanimous decision of the TrustedReviews team is that the Pioneer Kuro 508XD is the best product we've reviewed in 2007.
Pioneer has a reputation for moving the game on with each and every iteration of its plasma technology, but with the current generation Kuro sets, it hasn't so much moved the game on, but completely rewritten the rules.
The Kuro 508XD produces a simply staggering picture, which is no mean feat considering the fact that there are many superb high definition TVs on the market these days. The key to the 508XD's success is the astounding black levels that it achieves. Not only does this allow the TV to resolve every pixel of detail in darker scenes, but it also means that colours and brighter, more vivid and generally more lifelike than on any other TV out there.
Unfortunately, we can extol the virtues of the Kuro 508XD until the cows come home, but you're never really going to understand what we're talking about unless you see it for yourself. When you stand in front of one of these TVs, it's a mesmerising experience, one that you'll find it hard to pull yourself away from.
Even the 16000:1 contrast ratio doesn't tell the whole story, since these numbers are thrown about all too liberally in the TV arena. The difference is that Pioneer isn't using a dynamic light source to create a high contrast ratio number like the current crop of LCD screens, it really can produce that dynamic range, pixel by pixel.
It's funny that the majority of people who ask us for advice about TVs seem to be of the opinion that plasma is on its way out and LCD is where it's at. Pioneer has resoundingly proved that they are wrong, very wrong. As things stand, the best high definition TV you can buy is the Pioneer 508XD plasma.
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