IFA 2008: Blu-ray Association Press Conference Comments

While I don't doubt Blu-ray will be successful, I still don't think it'll gain the adoption DVD has among people who don't care about tech toys.
The reasons for upgrading from VHS to DVD were numerous (menus, quality, ability to skip chapters, not to mention shipping and manufacturing cost) and Blu-ray mainly offers only increased resolution and high-def sound, other features are negligible.

I don't think it will become as ubiquitous as Dvds are now unless
a) Players and discs get real cheap, real fast
b) Writer drives are put in cheap consumer PC's and blank media becomes cheaper.

It's also facing competition from media centre devices and changing entertainment consumption methods. Sorry for the rant.

Fair call. The improved resolution also requires an HD tv, whereas DVD improved the picture on CRT.
I'll admit there are a lot of new HD tv sales, but there is surely still a sizeable number hanging in there with CRT (just look at me!)

Starship Troopers 3? Is that their idea of an exciting line-up of movies?
I'd add a point c) to GherkinG's list:
c) Content - remaster and _showcase_ a significant library of older films to make purchasing on Blu-Ray worthwhile.

Maybe I'm showing my age, but there are very few films released lately that are worthy of HD showing. The original Starship Troopers was a Paul Verhoeven masterpiece where the end of the film left you wondering who you wanted to win, the bugs or the humans and teh set-piece battles goggled the eyes; the sequels are poorly written tat filmed up close to save money on set design.
Try showcasing the superb Excalibur, Lawrence of Arabia or Spartacus. You'd win the hearts and minds of a far greater proportion of consumers then: people who actually appreciate film rather than the technology on which its played.