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Hasselblad True Zoom Moto Mod review



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Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • True Zoom
  • True Zoom
  • True Zoom
  • True Zoom
  •  True Zoom
  • True Zoom
  •  True Zoom
  • True Zoom
  • True Zoom elephant
  • True Zoom flash
  • True Zoom rocks
  • True Zoom flags
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom
  • Hasselblad True Zoom


Our Score:



  • Optical zoom provides plenty of reach
  • Great build quality and ergonomics
  • Decent image quality in good lighting


  • Small aperture results in mediocre low-light performance
  • Mushy shutter button and overly-sensitive zoom
  • No HDR
  • No 4K video

Key Features

  • 1/2.3-inch BSI CMOS sensor
  • 10x optical zoom
  • 12-megapixel still images
  • 1080p, 30fps video
  • F/3.5-6.5 aperture
  • Physical zoom and shutter controls
  • Magnetic docking method
  • RAW support
  • Manufacturer: Motorola
  • Review Price: £199.00

What is the Hasselblad True Zoom?

One of the great appeals of Motorola’s (or perhaps that should be Lenovo’s) Moto Z range is the modularity offered by its Moto Mods. These smartphone attachments cleverly attach to the back of the Moto Z range through magnets, making connecting and swapping mods a breeze.

One such Moto Mod is the Hasselblad True Zoom, which, as the name implies, adds some true optical zoom capabilities and draws on the famous Hasselblad name. The Swedish camera manufacturer is known for its super-expensive medium and large format cameras. This is an aspirational Mod, then. Sadly, it doesn't live up to the brand.

With the equivalent of 10x optical zoom made for those who want to get closer to the action without resorting to dreadful digital zoom, the Hasselblad True Zoom proves to be a useful addition. But its camera capabilities as a whole won’t rival dedicated compact cameras at a similar price and some aspects, such as video, can be inferior to the Moto Z’s standard camera.

Related: Best cameras round-up

Hasselbad True Zoom – Design and handling

For anyone with a photographic background, the one thing that can feel a little alien when shooting with a smartphone is awkwardly holding the phone itself. With the rush to make phones thinner and lighter, it means there’s not a whole lot to grab hold of.

There’s something satisfying about holding a proper camera that gets lost along the way, and part of that is having something to grip hold of. To counter this, Hasselblad has adopted some tried-and-tested camera standards and the True Zoom looks very much like a traditional camera.

Hasselblad True Zoom

For starters, the True Zoom adds some extra girth with a dedicated camera grip towards the right-hand side, which your palms naturally contour around, providing easy access to the dedicated two-stage shutter button. The grip has a leather-like texture to it as well, another nod to traditional cameras.

It obviously adds some size to your Moto Z, but the whole thing still fit comfortably into a pair of jeans, although it’s not something I kept attached all the time. A handy case is included to stow the True Zoom away, and it’s also big enough to hold it when attached to the Moto Z as well.

Hasselblad True Zoom

The magnetic locking of Moto Mods is impressive – there's never any worry about it becoming separated

Like a dedicated camera, the shutter button can be half-pressed to lock the autofocus and fully engaged to release the shutter, which will be instantly familiar. My only complaint is how mushy the shutter button feels, and that there’s not enough distinction between a half-press and a full-press.

Hasselblad True Zoom

Akin to the travel of a keyboard’s key action, there’s something to be said about a satisfying shutter button. There’s some visual flourish to the shutter button, adopting an orange shade to commemorate the long-standing camera company’s 75th anniversary.

Integrated alongside the shutter button are the zoom controls, which will again feel instantly familiar to anyone that’s picked up a compact camera. Frustratingly, the zoom rocker is incredibly sensitive, so it’s very easy to overshoot the zoom length you intended.

There’s a small power button to turn the camera on and off manually, but opening and closing any camera app will do this automatically as well.

Hasselblad True Zoom

Previous smartphones have dabbled with optical zoom in the past, the Samsung Galaxy K Zoom and the Panasonic CM1 to name but two, but being able to add on and take off the True Zoom means not having to deal with the added size of the camera components all the time, which is a real bonus for part-time shooters.

The only real omission compared to a dedicated camera I felt was the lack of a tripod thread, but you can probably find a smartphone holder with one that would do the trick. Otherwise, the Hasselblad True Zoom does a surprisingly effective job of turning your Moto Z into something that looks and feels like a compact camera.

The True Zoom uses your connected Moto Z's battery, so expect that to deplete quicker. Annoyingly, the Moto Z wouldn't let me connect a USB-C cable to charge at the same time as using the True Zoom, throwing up an on-screen message. It's not made clear why you can't shoot and charge at the same time, either.


September 1, 2016, 5:13 pm

How much added utility comes from the fact that the camera attaches to your phone? I'm left with the feeling that for £200 I could get a POS 10x zoom compact yielding similar quality, without the hassle of it lumbering my phone.


November 11, 2016, 6:56 pm

I think this is the issue summed up. The whole point of buying an expensive smartphone is to get a decent camera on it. This usually adds around £200 to the cost and your main loss is in optical zoom but you always have a serviceable camera on you. Getting a dedicated camera for that same £200 should come with a bigger sensor and that's the big area where this falls down. It should be superior to the inbuilt camera but all it does is add bulk so you get the inconvenience of a dedicated camera but without the advantages of better performance. I think it's a real shame that a legendary camera manufacturer put their name to this pile of shite - compared to their normal standard, that's what it is. It should have a good sized sensor, HDR and an internal battery, turning your phone into a proper compact camera. Might have cost £50 more but y'know, most people who wanted this would have paid that.


November 12, 2016, 12:21 pm

You could actually get a comparable compact for much less! for £200 quid you could almost get an RX100M1, definitely if you go s/h.

I have a small Canon Ixus 160 which I use for work and that is easily comparable to this aside from a slightly reduced range. Against logic the cheaper CCD sensor also takes nicer shots at base sensitivity too by the look of these samples. It's tiny and you can get card readers for iphones/androids to get the pictures across without faffing about with Wi-Fi.

As much as I've loved camera phones over the years they should have carried on like the N8-00 - properly made decent fixed length with decent sized sensors - apart from the later Nokia 808 and 1020 the push has been for cheap lenses and smaller sensors, then trying to make up with it with computational trickery, point in case the Pixel/XL pair.

If only camera manufacturers would make a cheap 5x zoom with a smartphone sensor and bright lens I think they may still have stood a chance. A compact 24-120mm f1.8-2.8 with a 12mp 1/2.3" sensor would be pretty capable with modern tech but as far as I know it doesn't exist.


December 12, 2016, 12:44 pm

Looks ropey except in bright light. In the shot of the beared guy holding a sign "du hast", he looks fuzzy and lacks definition. But look to the distance left and the cars in sunshine are well defined and the number plates have good clarity.

It's still a toy camera: today's Instamatic.

Julian Hanford

April 20, 2017, 9:06 am

I'm frankly puzzled why a brand like Hasselblad has stooped to this, to be honest. Visually It looks like the front of a cheap APS camera from the 80's. Such is the level of disarray at the professional end of the market, maybe they are clutching at straws. They have to sell a shitload of these though, to make the sort of profits they do from the proper Pro Hasselblad kit...

Jeremy Bernatchez

April 23, 2017, 2:48 pm

Well, especially considering they're now owned by DJI, I think they were probably not doing as well as they would have liked..

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