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Getting More for Your Money with the Sky TV Starter Bundle

Value. The one thing that every customer wants when it comes to buying any product is value and given the current economic climate it’s a likely to be a more pressing concern right now than ever. Regardless of whether you're looking for a home entertainment package or a new fridge, perceived value is going to be an important factor.

Of course, value is a difficult thing to define; it varies from person to person, as with many things the key is finding a package or a system that you can adapt perfectly to your needs, making sure that every penny you shell out feels like a worthwhile expense.

As customers search for greater flexibility, so companies have developed their offerings to offer this flexibility. One perfect example is Sky, the satellite broadcaster, for a long time the sole player in the market, has recently faced stiffer competition, and has responded with a range of offers that make now a great time to sign up to Sky.

First of all there is the versatility of the package. You can settle for a basic option – like a sports package – but you can also add additional channels like ESPN, or you can cut out the sport altogether if you want. On top of all that, certain new channels are provided for free. Sky Atlantic, the result of the headline grabbing agreement between HBO in the US and Sky, is one eye catching example, giving the British broadcaster unique access to HBO's critically lauded stable of blockbuster shows. The likes of Boardwalk Empire and Mildred Pierce have certainly added a dash of TV snob cred to the Sky offering.

As impressive as the basic variety pack undoubtedly is, there’s plenty of opportunity to add a few bells and whistles. Sky is really pushing HD and 3D technology at the moment so it’s well worth considering a slightly upgraded package. You’ll have to get a Sky HD box (and a 3D TV set if you’re won’t accept anything short of the bleeding edge from your home entertainment set up) but, given that Sky now offers over 50 HDTV channels and Europe’s first dedicated 3DTV channel, you’re unlikely to find yourself struggling to take full advantage of it.

On top of being able to choose what you want to watch, you also have additional technology to make your life that little bit easier. Sky has taken the decision to offer the Sky box and all its services for no extra charge. Which means that as well as getting all the additional television channels, you can enjoy the novel (and genuinely handy) thrill of pausing, rewinding (and then later fast forwarding) live TV. You can even use Sky to record an entire series of your favourite show for you. It’s one of those life changing (in a small but significant way, TV isn’t that important to me... honest) evolutionary leaps in home technology that makes you wonder how on earth you managed before.

On top of all this, the internet era has seen broadcasters, internet service providers, and telephone service providers moving closer together. The advantages of this for customers are obvious, if you pay one monthly fee, you can get a whole range of services in one go, and make savings on the lot because you don’t have to set up loads of different accounts.

Accordingly, when you subscribe to Sky not only do you get the satellite connection, the channels, and Sky with all its technological brilliance, you also get a phone line (with free weekend UK landline calls) and a broadband connection that offers truly unlimited downloads.. Finally, unlike some contracts (particularly mobile phones at the moment) with Sky you can sign up for as little as twelve months, meaning you're not tied in forever.

This is an advertorial brought to you in association with Sky.