In terms of actual photographic ability the W3 is the equivalent of a fairly average mid-range compact. It has optional aperture priority or full manual exposure, although the range of available settings is rather limited, with only three aperture settings and shutter speeds from ½ to 1/500th of a second. There are several automatic exposure modes to choose from, including program auto and “easy” full auto, two scene mode settings each with a choice of 14 scene programs, and two modes that are unique to this camera. One is the option to take two 2D photos simultaneously with different settings, while the other can enhance the 3D effect by taking two consecutive photos, but with the user moving the camera between shots to provide a wider parallax. The camera's processor then merges the two shots to produce a 3D image.
Other features are fairly standard. The lens focal length is equivalent to 35 – 105mm, about average for a 3x zoom camera. The ISO range is 100 to 1600, and for colour tone it has Fuji's usual film modes, with standard, a high-saturation Chrome, and monochrome black and white available. It has spot, centre-weighted and multi-zone metering, selectable 2D focus mode and adjustable white balance. Not too surprisingly it only has digital image stabilisation.
Apart from the fact that it can shoot in 3D the video mode is fairly unremarkable. It shoots at a maximum resolution of 1280 x 720 at 30fps, and optical zoom cannot be used while recording. The video quality isn't particularly brilliant when viewed on the monitor, and the sound playback through the camera's speaker is quite tinny. I'm sadly not rich enough to own a 3D TV, and neither is anyone that I know, so I wasn't able to view the 3D movies anywhere else. Super-fast Class 10 SD cards are recommended for recording HD 3D video.