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Not a name you would normally associate with digital cameras, General Electric announced its entry into the market at the PMA trade show in 2007 with eight models, including the slim line G1. The successor, the G2 was announced at this years PMA, and a UK launch of the GE range followed shortly afterwards. The company is less well known in the UK than the US, and the more established dedicated camera companies are going to be tough competition to crack.

The camera, which reminds me of the old Konica Minolta Dimage X range, has an 8million pixel sensor, and a periscope type 4x lens offering a 3mm equivalent focal length of 38-152mm. The lens in non-extending using a prism system to bounce the light down through 90degrees and through a vertical array of zoom elements so maintaining a slim pocket friendly form.

The camera is available in five colours - white, silver, blue, red and black , so offering a choice for everyone. Colour is not the only selling point though. The camera has a host of the latest must have features, such as face detection, allowing the autofocus to lock onto faces in the frame and then optimising exposure for skin tones.

This is backed up with smile detection, which once the shutter release button is pressed the camera waits until the subjects smile is at it's peak the camera releases the shutter to take the picture. Another complementary technology is blink detection, in which the camera alerts the user when the subject has blinked in a picture so a second (or third or fourth picture, depending on the subjects anticipation reactions) can be taken. All of these technologies are dependent on sophisticated algorithms that recognise certain preset shapes, colours such as the curvature and shape of a mouth and teeth for example.

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