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The J50 is a very simple camera, and apart from its longer zoom range and relatively large monitor it doesn't have much in the way of features. In fact it's the only camera I've seen recently that doesn't even have face detection. Shooting modes are limited to an all-auto mode in which all user input except for image size and continuous mode are disabled, a basic portrait mode which warms skin tones, a baby mode which is the same but without the flash, a "picture stabilisation" mode which simply boosts the ISO setting to produce faster shutter speeds, and a red-eye reduction mode that uses a pre-flash to minimize the demonic effect of flash reflecting from peoples' eyes.

One unusual feature is the digital zoom mode. Rather than the usual arrangement where digital zoom is activated by the zoom control after maximum optical zoom is reached, on the J50 there is a setting on the mode dial that applies 3x digital zoom regardless of the optical zoom setting.


As well as the main shooting modes, there is a also a scene mode with 13 settings, including a "manual" mode which is really just a basic program auto with the usual adjustable white balance, exposure compensation and ISO setting, although the ISO range of 100-800 is very limited. Also limited is the movie mode, which is only capable of 320 x 240 resolution at 30fps. In fact the overwhelming impression I got from using the J50 was of a camera that was two or three years behind the current market.

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