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“With its sleek Perpetual Curve design, the contoured all-metal body of the Digital IXUS 750 represents the pinnacle of Canon design excellence” says Canon’s official website about the new Digital IXUS 750. I’m afraid I have no idea at all what a “Perceptual Curve” might be, but if it means that the 750 is a very pretty camera, then I guess Canon’s right.

Canon’s long-running IXUS range of film and digital cameras has always been designed with an eye for style rather than complexity. While superbly well made and capable of producing excellent photographs, they have usually been extremely simple to operate. Some people might say they’re designed to appeal to women, but that would be gratuitously sexist and very, very wrong, so of course I would never say such a thing. Please don’t hurt me.

Attractive though the IXUS 750 may be, there’s a lot more to it than just a pretty face. It’s tough as well. The curved contours of the sleek pressed alloy body give it inherent strength and rigidity, and the smoothly rounded and securely mounted controls are designed to resist damage, as well as snagging on clothing. The immediate impression upon first handling the camera is one of compact strength and solid quality. It is quite a heavy camera for its size, but it’s a reassuring weight that comes from a camera stuffed to bursting with the latest technology.

This technical sophistication becomes immediately apparent as soon as you turn it on. It starts up quickly and smoothly in under a second, which is extremely quick for a camera with an extending zoom lens. The big 2.5in LCD monitor is bright, with good contrast, a wide angle of view and an extremely fast refresh rate. With a resolution of 115K pixels it could possibly be a little sharper, but it’s not really a problem. The 750 also has an optical viewfinder, although it is a bit small and only has approximately 85 per cent frame coverage, but then it probably won’t be used much by this camera’s target demographic.

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