This awesome 55″ Sony 4K HDR TV just got a £350 Christmas price slash

The 55-inch Sony Bravia XE70 is now selling at only £549 on Amazon– an incredible price for a 4K TV of its quality. Having price checked it, we can confirm it’s the cheapest it has ever been on Amazon – almost half its £1000 RRP and the same as its Black Friday price!

With the 4K HDR capabilities of this TV you can immerse yourself in your favourite movies, TV shows, and games this Christmas. We gave this set a strong 8/10 score in our Sony Bravia XE70 review, admiring its sharp picture, impressive colours, and clean contrast.

That was when it cost £900, too, so it really is a steal at this price, and the perfect TV for those looking to upgrade to 4K. As you can tell from the image above, it’s a damn stylish set to boot.

Get Deal: Sony Bravia XE70 55-inch 4K HDR TV now just £549 – SAVE OVER £350

As you’d expect from a quality 4K smart TV, there’s a host of popular apps: YouTube, Netflix, Amazon Video, BBC iPlayer and much more. We also really liked its low-latency gaming mode, making it a brilliant all-rounder.

Additionally, there’s HDD recording for when you can’t catch your favourite show, and three HDMI inputs for you to expand your streaming capabilities with your add-on device of choice.

Here’s a taste of our final verdict on the excellent-value XE70:

“The Sony 55XE70 punches above its price point. If you’re looking for a 4K and HDR TV without breaking the bank, this is an excellent option. It has a sharp image with impressive colour management, and contrast is good enough to give you a taste of what HDR can do.”

What are you waiting for? This is one of Amazon’s special Christmas Deals of the Day and is due to expire at midnight, so snap up this amazing bargain while you can.

Get Deal: Sony Bravia XE70 55-inch 4K HDR TV now just £549 – SAVE OVER £350

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