When is Amazon Prime Day? How to get ready for the deals bonanza

Amazon Prime Day 2018: Originally created as an anniversary celebration, Prime Day has become one of the biggest shopping days of the year. Here’s everything you need to know.

Amazon Prime Day 2018 – What is Amazon Prime Day?

A bit like Black Friday, but exclusively on Amazon, Amazon Prime Day is a massive sales extravaganza. Yes, Amazon has coined its own sales day.

It’s now in its fourth year and always happens in July. It actually tends to last longer than just 24 hours, too, and can have some serious discounts that set the precedent before Black Friday. It’s a pretty smart move by the big retailer, letting it essentially take ownership of a massive sales event. In previous years it’s marketed Prime Day as having ‘more deals than Black Friday’.

Last year we saw massive savings on everything from TVs to home appliances and healthy and beauty. Amazon really goes to town for its big sale each year.

Free: Sign up for a 30-day Amazon Prime trial

Amazon Prime Day 2018 – When was the first Amazon Prime Day?

The first Prime Day happened July 2015 and coincided with the company celebrating its 20 years of existence since being founded by Jeff Bezos. The website has come a seriously long way from its humble beginnings.


Amazon Prime Day 2018 – When is Amazon Prime Day 2018?

As mentioned, it always happens in July but the date isn’t quite set in stone just yet. We’re expecting Amazon to make an announcement in the coming weeks, so be sure to come back for the definitive answer.

If we had to hazard a guess, we’d put our money on July 10th, 2018. Amazon has a history of having its Amazon Prime Day on the second Tuesday of July, so all signs point to it repeating this choice. Better mark your calendars now.

Related: When is Black Friday 2018?

Amazon Prime Day 2018 – Do you need to be an Amazon Prime member?

Afraid so. As you might expect based on the name, Amazon Prime Day discounts are exclusively reserved for Amazon Prime subscribers, so that’s one more reason to have a subscription. You can always be tactical and take out your free 30 day trial to coincide with July but we think there’s enough value in having an all-year round membership.

Expect there to be good discounts elsewhere beyond Amazon during the Prime Day period, however, as rivals will look to compete and price match where possible.

Amazon Prime Day 2018 – How to get the best deals

First off, go in with an idea of what you’re after. It’s a good idea to save a few items you’re interested in to your basket in the lead up to Amazon Prime Day. Your basket will then let you know if the price has changed in the time since you added it your shopping basket, letting you get an idea of those tasty discounts.

Second, use a site like CamelCamelCamel or a Chrome extension like Keepa. These both let you check the historical price of an Amazon product, letting you know if you’re getting a genuine, bonafide deal or not.

For those Lightning Deals, which are stock and time limited, be sure to join the waitlist even if it says it’s 100% gone. That way, if anyone fails to make their purchase within the allotted time slot, there’s a chance you can jump in and nab it.

Finally, check out some of the reviews here on Trusted Reviews. That way you know if you’re buying a genuinely good product. Even if it’s cheap, it doesn’t mean it’s something you actually want. Our team of experts look at thousands of products every year, so we know everything there is to know about everything from TVs to soundbars to laptops and tablets.

Have a read of our impartial reviews to learn everything you need to know about your potential purchase. We list the price we reviewed the product at, so if it’s dropped drastically in price, keep that in mind when making your decision. Often we can view a high price as a negative when reviewing something, so if that changes then that can make a big difference.

Don’t forget to also keep an eye on this page where we’ll be updating with the best deals as they become available. Also check our reviews to get the full lowdown on any potential purchases before you part with your cash.

Amazon Prime Day 2018 – Five fun facts before the big day

Still not sure what to expect from Amazon Prime Day 2018?

Here are five fun statistics from Amazon Prime Day 2017 to give you an idea of what’s in store the next time Amazon Prime Day rolls around.

  • The Amazon Echo was the best selling device in the UK on Prime Day
  • One Prime Now delivery took less than 15 minutes to arrive, according to Amazon
  • More than 300,000 toys were sold
  • Some 45,000 pairs of headphones were bought
  • And over 37,000 power tools were ordered

Amazon Prime Day 2018 – Amazon deals live right now

If you can’t wait until Amazon Prime Day 2018, here are some great deals live right now to whet your appetite.

All deals were correct at time of publication but prices are subject to change. Act fast to grab a bargain.

Best Amazon Fire TV Stick Deals

Fire TV Stick with Alexa Voice Remote | Now £34.99, save £5

Add Fire TV smarts to your telly on the cheap.

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Best Amazon Echo Show Deals

Amazon Echo Show | Now £139.99, save £60

Big screen Amazon Echo delivering Alexa with added visuals.

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Best Amazon Echo Deals

Amazon Echo | Now £90 – Buy two and save £25

This speaker packs in Amazon Alexa smarts.

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Best Amazon Echo Dot Deals

Amazon Echo Dot | Now £39.99, save £10

The cheapest way to add Alexa to any room and control a whole array of smart devices with just your voice.

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Best Amazon Echo Spot Deals

Amazon Echo Spot | Now £119.99, buy two and save £40

The cheapest Amazon Echo with a screen.

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Best Kindle Deals

Kindle Paperwhite - Includes Special Offers | Now £109.99

This Kindle is conveniently sized, offering a 6-inch high resolution display, built-in reading light, and Wi-Fi for all your downloading needs. We gave it a nearly perfect 9/10 score in our Kindle Paperwhite review and rate it as the best e-reader for most people's needs.

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Kindle Paperwhite 3G E-reader - Includes Special Offers | Now £169.99

Alternatively, those looking for additional on-the-go options can plump for the cellular version of the Paperwhite, which comes with free 3G as well as Wi-Fi connectivity.

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Best NOW TV Deals

NOW TV Smart Box with 3 Months Entertainment Pass | Now £49.99

An easy and cheap way to get the best that Sky offers alongside all the catch-up services you could want.

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Best Amazon Laptop Deals

Microsoft Surface Pro Core m3 with TypeCover | Now £619, save over £200

We’ve seen this deal in a couple of places, but that doesn’t make it any less impressive. This is the complete package, including a Core m3 Surface pro, TypeCover keyboard, 4GB of RAM and 128GB SSD. If you’re after a tablet for getting work done, look no further.

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Lenovo IdeaPad 320S | Now £350, save £50

If you need something a bit lighter for when you take your laptop out and about, the Lenovo IdeaPad 320S is a top choice. With its 14-inch chassis and svelte 1.69kg weight, this machine is inherently baggable. With an SSD on board along with an Intel Pentium Gold processor, performance for your web browsing and office tasks is right at hand.

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Lenovo Miix 510 | Now £550, save £150

The Miix 510 is a solid tablet-cum-laptop with a lightweight design and detachable keyboard. There’s a Full HD 12.3-inch screen on board along with a dual-core Intel Core i3 processor and 4GB of RAM. If you can’t stretch to a Surface Pro, this is a good alternative.

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Best Amazon TV Deals

Toshiba 32L3753DB 32-Inch Full HD with Built-in Freeview Play | Now £179, save £90

This super budget-friendly Full HD 32-inch model is perfect for a spare room and includes integrated Freeview Play. It has all the connections you could want, including a now rarer SCART connection making it great for connecting up older devices like retro games consoles or VHS players in a spare room.

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Hisense H65N5300UK 65-Inch 4K Ultra HD Smart TV | Now £699, save £150

Hisense make some of the best value 4K sets, and this one has gotten even cheaper, making it a great choice if you're in the market for a large 65-inch TV.

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Panasonic TX-65EX700B 65-Inch 4K Ultra HD HDR Smart LED TV | Now £999, save £900

After something a little more premium? Then you should check out the 4K, HDR ready Panasonic TX-65EX700B, which has had £800 cut of its price on Amazon.

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Hisense H65N5750UK 65-Inch 4K UHD Smart TV | Now £699, save £300

You can take off a whopping saving off this ginormous 2017 model from Hisense. This the lowest price it's ever been available for from Amazon.

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Hisense H43N5500UK 43inch 4K UHD Smart TV | Now £259, save £109

It's not often you see a 43-inch TV for this little money. It checks all the right boxes with 4K and HDR while being light on your wallet.

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Best Amazon GoPro Deals

GoPro HERO6 Black | Now £399

Amazon currently has the best price on the top-of-the-range Hero6 Black model.

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GoPro HERO5 Black | Now £262, save £37

Likewise, the also excellent Hero5 Black can be had for the lowest price from Amazon, saving you £51.

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GoPro Karma Drone with HERO6 Black | Now £900, save £400

If you're after the GoPro Karma drone, you can get a phenomenal bundle alongside the Hero6 Black.

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GoPro HERO (2018) | Now £188, save £12

This is GoPro's latest entry-level action camera. Perfect for anyone on a budget.

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Best Amazon Electric Toothbrush Deals

Oral-B Pro 600 CrossAction | Now £15, save £35

If you're looking for an incredibly budget-friendly electric toothbrush deal, then this is your best bet.

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Oral-B Smart Series 6500 CrossAction | Now £105, save £125

This model supports 5 brushing modes and includes a travel case, four heads and works with a paired smart brushing app.

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Oral-B Smart 4 4000N CrossAction | Now £58, save £72

The Oral-B Smart 4 4000N includes 3 brushing modes, including whitening and sensitive. It will also adapt its speed if you're brushing too hard and includes a connected app to train you to brush better.

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Oral-B PRO 2000 - CrossAction | Now £35, save £45

The Oral-B Pro 2000 has two modes: daily and gum care. A visible pressure sensor tells you if you're brushing too hard and the 2-minute timer ensures you brush for enough time.

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Oral-B Smart 6 Electric Rechargeable Toothbrush | Now £82, save £138

The Smart 6 includes a whopping 5 brushing modes, and includes accessories including 3 brush heads, travel case and a smart stand holder. Importantly, it also uses a Li-ion battery, which last longer (up to two weeks).

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Philips Sonicare FlexCare Platinum Connected HX9191/06 | Now £80, save £190

This advanced model includes a connected app to make sure you're cleaning properly and even tell you when you need to go back for a second pass to miss any bits. A UV brush head sanitiser also kills bacteria.

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Best Amazon Drone Deals

DJI Mavic Pro Drone | Now £789, save £310

The Mavic Pro was DJI's first ever folding drone and the recipient of our Best Drone of the Year 2017 award. It has fantastic image quality, plenty of flight modes and is great fun to use.

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DJI Mavic Air Drone Fly More Combo | Now £810, save £138

DJI's latest and greatest folding drone is its smallest yet and includes 4K video and a raft of automated flight modes. The Fly More Combo pack includes extra accessories like batteries and propellers that make it great value and even more so with this discount.

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Parrot DISCO Fixed Wing Drone with Skycontroller 2 and Cockpit FPV Glasses | Now £399, save £750

The eye-catching Parrot Disco looks more fighter jet than traditional drone. It's incredible fun to fly thanks to its fixed-wing design. Right now, you can make a massive saving off the original price.

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Parrot Mambo Quadcopter Mini Drone | Now £79.99, save £20

The Parrot Mambo is a great introductory mini drone. It's great fun to fly and includes Cannon Shooting and Grabber Accessories to really bolster the fun.

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Best Amazon Soundbar Deals

LG LAS355B 2.1 Channel 120 W Wired Woofer | Now £89, save £61

This budget-friendly LG soundbar delivers 120 watts of power and includes a wired subwoofer to deliver some low-frequency oomph. All in a tidy package.

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Q Acoustics Media 4 Soundbar with Built In Subwoofer | Now £229, save £119

The Q Acoustics M4 Soundbar got a top review from Trusted Reviews. With £100 off it's an even better choice. This has a built-in subwoofer, which helps cut down on space all the while delivering some seriously impressive sound.

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Sony HT-CT290 300 W Soundbar with Bluetooth, HDMI and Wireless Subwoofer | Now £189, save £61

This 300W Sony soundbar has plenty of power and includes a convenient wireless subwoofer for giving the bass some serious kick. You can use HDMI ARC to connect to your TV with just one cable and there's Bluetooth support for your other devices, too.

View DealBuy fromAmazon

LG SJ5 Soundbar | Now £169, save £131

A massive saving on this stylish LG soundbar that includes a subwoofer for that room-shaking bass. It packs in an impressive 320W of power.

View DealBuy fromAmazon

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