Review Price £128.08
Casio Exilim EX-Z550
It's interesting to note however that one of the first of the electronics companies to break into the digital camera market was Casio, launching its innovative 0.3-megapixel twist-body QV-300 in 1996, and following it up with a long series of cameras that have seldom been less than adequate and have often been at the cutting edge of design and innovation. It has a solid reputation for its ultra-slim pocket compacts that combine good performance, stylish design and excellent value for money. Despite this it has a much smaller share of the market than most of its more recently-arrived competitors.
Today's camera is a perfect example of this. The Exilim EX-Z550 is a sleek and stylish 14.1-megapixel ultra-compact featuring a 4x optical zoom lens equivalent to 26-104mm, sensor-shift image stabilisation, a 2.7-inch 230k LCD monitor, 720p HD video recording and a range of other advanced modern features, all wrapped up in a slim all-metal body and available for less than £120 from some retailers. If it had a Canon or Panasonic badge on the front it would sell like hot cakes at £150, but for some reason that Casio brand name just seems to put people off, even with a bargain price like this.