Casio has its finger in more pies than Billy Bunter, from keyboards to digital watches and calculators to computers and led the way for other manufacturers to break into photography. Sony may, along with Canon, lay claim to being the inventors of digital photography, but Casio is the granddaddy of digital compacts, being the first company on the starting blocks with the QV-10 way back in 1997. That 1MP model cost £600 then, and the company has continued to refine and innovate ever since. Unusually and interestingly, Casio is the only major camera / electronic manufacturer not to have thus far released a DSLR, with the likes of Samsung, Sony and Panasonic all vying for credibility in that market.
The S series of cameras are also known as card cams, thanks to their small dimensions, being little bigger than a credit card and the S10 continues this tradition, with Casio boasting it the thinnest 10MP compact on the market at it's launch in January 2008.
Despite that the camera still boasts a 3x lens and more features than most of the competition fit into their entire range. This is, of course, no surprise from a company that also have made watches with built-in email address books!
First though, lets consider the sensor. This is a small ½.3in LCD with 10 million pixels. This leads to a small pixel pitch, that is, each pixel - or photo site - is very small indeed. As a seasoned reviewer of such things, I would expect the final results to lead to more noise and artefacts than on some other models. This small sensor and it's resulting image circle also allows the lens to be made smaller, and as such the resulting 3x zoom easily folds flat into the low profile body. The zoom range is the 35mm equivalent of 36-108mm, comparing favourably to other 3x zoom cameras. Casio hasn't scrimped on he body and the lovely aluminium casing with matt finish is sure to appeal to the more aesthetically appreciative.