Toyota Launches Third Generation Prius

Author Hugo Jobling
Published 22nd Jun 2009
Toyota Launches Third Generation Prius
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As interesting as fully electrically powered vehicles, such as the Smart ed, are we're going to be waiting just a while before they're available to average consumers like ourselves. In the meantime we'll just have to put up with the likes of the Toyota Prius, the third generation of which launches today.

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Built, Toyota says, on a philosophy of "minimum outside, maximum inside," the 3rd gen Prius offers a number of improvements over its predecessors - some superficial, others less so and a couple helping in both respects. The new design, for example not only - at least in my eyes - improves the car's aesthetics, but also improves its drag coefficient; lowering it to a mere 0.25 - the lowest of any Hatchback apparently.

A smaller upper front grille is purported to maintain smooth airflow and a larger lower grille reduces air resistance and betters cooling. The front and rear bumper design has been tweaked to reduce turbulence in the Prius' wheel arches.

The same 2,600mm wheel base as sported by the last Prius remains, but internal tweaks provide more space. The updated dashboard offers an extra 10mm to the cabin length and backs to the front seats result in 20mm of extra legroom in the rear.

The car maintains a maximum height of 1,490mm, but the highest point has been moved 100mm further back, providing more rear headroom. Thanks to a more compact battery unit, placed under the Prius' floor, available storage improves massively from 445 to 1,120 litres - with the rear seats folded down. That's room enough for three golf bags on the resulting flat loading space!

The latest Prius will be available to buy from 1 August starting from £18,370 and we plan to take a look at one just as soon as we can.

Link:
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comment Gordon said on 22nd June 2009

@Williamn - I'd be more worryed about what to do with the batteries at the end of its life...

comment Geoff Richards said on 23rd June 2009

@needlegun - the similarity in overall shape between Prius Mk1, Prius MkII and new Honda Insight is because it is the optimal profile aerodynamically; here's a Merc "insp... more

comment JonWill said on 23rd June 2009

The carbon cost of manufacture/ disposal is exagerated by people who don't like the hybrid concept. Much of the car is made from recycled/ recyclable materials. In addition ... more

comment Chris said on 23rd June 2009

Buy a diesel. They're cheaper, more powerful and sold in everything from a Smart to an S-Class. They're generally lighter and they drive better. Some diesels can even bea... more

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