Apple Quietly Updates iPod shuffle

Author Gordon Kelly
Published 10th Sep 2008
Apple Quietly Updates iPod shuffle
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This wasn't announced during the Let's Rock / Let's Whimper event late night, but Apple has quietly updated the iPod shuffle...

So what has exactly happened? Well, if you go to the Apple Store you'll see 'NEW' in capital letters stamped all over them but it really should just say 'Respray'.

Yup, while rivals such as the Sansa Clip and ZEN Stone Plus sport screens and feature such revolutionary ideas as song selection and sequential play, not to mention double the capacity (4x in the case of the Clip) for less money Apple has decided what they were lacking was more colours.


Consequently you can get the same screen-less, FM tuner-less, voice recording-less, sequential play-less, 1GB and 'flagship' 2GB players now in blue, green, pink and - in an Apple store only exclusive - (PRODUCT) red. Wow. Prices remain £32 and £45 respectively and with the new 8GB iPod nano starting at £109 the company really does need to rethink its budget player offering...

In related news, fiscally sharp TR readers have pointed out to us a very interesting observation: while iPod price cuts were widely heralded by Steve Jobs last night their translation into pounds has been even more callous than ever. The main offender is the 32GB iPod touch which having previously cost £279 in its first iteration now costs £289 in its second. The US price: $399 (£227) and excuse me, but aren't flash memory prices meant to be in free-fall?

Apple, you've had better shows...

Update: The ever wise LostSwede has also noted the new 32GB iPod touch at £227 ($399) is only £8 more expensive than a 16GB iPod touch in the UK. Cheers Apple...

Links:
Resprayed iPod shuffles
iPod touch price range

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Comment ilovethemonkeyhead said on 11th September 2008

those ipod touch prices are a plain kick in the teeth, VAT included doesn't even justify those prices. they're just plain extortionate

Comment Fishd said on 11th September 2008

Forgive me if I'm wrong but, the original iPod Touch @ £279 was only a 16gb model. The 32Gb model launched later and was priced at £349 making it a £50 price drop for the new ... more

Comment Fishd said on 11th September 2008

@ilovethemonkeyhead: Um, by my calculations $399 = £227... £227 + 17.5% = £266... so Apple price gouge us by... wow... £23 ! Or, less than 10% premium...

Sorry but,... more

Comment romseyraver said on 13th September 2008

Well, I was disappointed too that Apple did not significantly update the shuffle with a small screen and an increase in capacity, a la Sansa Clip. I think the shuffle is being sid... more

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