The Apple TV is a divisive product. On the one hand it's a beautifully simple and easy to use yet powerful media player that's reasonably priced for all it can do – and the elegance with which it does it. But, on the other hand, it's incredibly limited in how you can use it. You have to be fully invested in the Apple ecosystem in terms of the devices you own, and willing to buy your TV shows and movies through its online portal. Overall, though, if you are decked out with Mac this and i-that then for £99, this is a great way of getting that content locked up in your computers, tablets and phones onto your big screen.