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Advent A10 - Performance and Verdict

By Simon Williams



Our Score:


The print engine is also common to all three models, so you can view the A10 as something of a bargain, in comparison with the Advent AWP10. This machine is specced at speeds of 6ppm in black and 4ppm in colour and these figures must be for normal print mode, as our draft mode results gave a top black speed of 8.6ppm. In normal mode this came down to 5.2ppm, still very worthwhile, and the colour speed showed a maximum of 3.3ppm.

A single-page colour copy took a very reasonable 34 seconds; a 15 x 10cm photo on A4 photo paper came through in a quick 54 seconds; but a 15 x 10cm photo printed from an SD card directly onto the same size print completed in just 41 seconds - very good for this price of machine.

The print quality is better than reasonable, with good black text, marred only slightly by an occasional fuzziness, where the ink has flowed into the paper fibres. Block colours for business graphics are dense and show few signs of dither patterns or striping. A colour photocopy came out a lot lighter than the original, though it was still very usable.

Photo print is surprisingly good, though some micro-banding is noticeable in solid areas of sky. Colours are natural and not far off those produced by Kodak's own five-ink system.

PC World is now quoting slightly lower prices for Advent black and colour cartridges than when we tested the AWP10. We'd like to think this is in response to our pointing out how expensive they were, but we have to disappoint the company and say they’re still much too high. The cost per black text page is 6.2p and for colour its 14.1p, both including 0.7p for paper. Compare the costs with those from the £48 Canon PIXMA MP280, which gave 4.3p and 8.9p, or the £51 Epson Stylus SX425W, which returned an even better 2.7p and 7.7p, around half the cost of printing with the Advent A10.


If you look at its feature set, the Advent A10 is an excellent machine for the money. Several printers at this price don't have a colour LCD or a memory card slot (though the Epson has both) and print quality and speed are reasonable. However, it's the cost of running the printer that separates it from its main competition and, unless PC World can pull it into line, the Advent range is going to continue to look unattractive.

Charm El Snake

November 15, 2010, 3:22 am

Unfortunately, the average punter who visits PC World is not particularly tech-savvy and will just return to the shop to buy more ink - they will have no choice, as no-one else stocks Advent ink. And they will believe the sales person if told they must buy original Advent ink.

I think the thing to do is not to play their game. Buy their printers, but use Cartridge World (or similar) to buy your ink. After all, a £50 all-in-one printer is not going to be used to print your family portraits - it's going to be mainly used for kid's homework and printing emails, so any compatible ink will suffice.


November 17, 2010, 9:38 pm

yep pc world will tell you all sorts of porkies to people which are not very tech savy,they tried too sell me an £80 monster hdmi once telling me i would get a better picture,i know for a fact you will not get a better picture compared to a £10 hdmi,whats trusted reviews stance on over priced hdmi cables?


January 6, 2011, 12:43 am

Ok, I agree with the above comments, but, having spoken to my local branch of Cartridge World, I'm told that the ABK10 Black and the ACLR10 Colour have "triggers" which prevent their use after refilling. Can anyone comment on this? And another point, are the Kodak cartridges interchangable? I expect not, but it would be one in the eye for PCW if they were!

michael grana

September 20, 2011, 8:31 pm

advent a 10 printer good little machine until you run out of ink alleged
yeild is 250 pages i think the person who figuered this out was living on another planet why have they ripped of the people who put their faith in buying this printer being fleeced by p c world come on give the people a fair crack of the whip. michael b.grana


September 22, 2011, 1:15 pm

uses ink like i like its going out of fashion.expensive refills as well

Mike H

September 26, 2011, 9:07 pm

I complained to PC World that the first set of very expensive new cartridges I bought for my AW10 printer had only lasted for approx.30 copies and was asked by the "customer services representative "what I wanted him to do about it.
For the life of me I could not think of a polite answer so told him that what I was going to do about it was bin it,buy an HP printer and tell as many people as possible about my experience,hence this post.

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