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Advent A10 review



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Advent A10
  • Advent A10
  • Advent A10
  • Advent A10
  • Advent A10
  • Advent A10
  • Advent A10
  • A10 Multifunction Inkjet Printer


Our Score:


PC World has started producing its own printers, or at least Kodak has started doing it for them. These printers are similar in some ways to Kodak’s own range, but there are significant differences, not least in the prices.

Kodak made a conscious decision, when it launched its first all-in-ones, that their asking price would be relatively high and a major selling point would be the correspondingly low cost of ink cartridges. This policy has done well for the company and carved it a niche in a crowded market, to which it arrived late.

PC World, part of the Dixons Stores Group (DSG), works in a different way, with its own-brand offerings – under the Advent label – always very keenly priced. In the case of its printers, the A10 entry-level model comes in at just under £50. So how does this compare with other entry-level all-in-ones?

The A10 has a solid and workmanlike appearance, with a slight curve to its front edge and a red keyline on the top cover of its scanner. The large, rear paper tray folds up from on top of the machine and keeps the mechanism simple, without the need for a telescopic support. The 1,200dpi flatbed scanner is a simple, single-sheet device and to the right of this is an equally straightforward control panel.

There are 10 buttons in total, with a large square of menu navigation arrows and a single Start button among them. A small, but useful, 38mm colour LCD is set into the top panel and can be viewed from a surprisingly wide angle, both horizontally and vertically. Set into the front edge of the machine is a single memory card slot, which can take SD and Memory Stick cards, but no xD, without an adapter.

The front panel folds down to become the output tray and this one does have a two-stage telescopic support, which pulls out and increases the printer’s overall footprint quite substantially.

Lift the scanner section of the machine and a spring-loaded support flips out to hold it in place, so you can install or replace the twin ink cartridges, one black and the other tri-colour. The use of a tri-colour cartridge, without a photo black or clear overcoat is the main difference between the Advent machines and their Kodak cousins.

The only data connection is a USB socket at the back and power is delivered through an in-line black brick in the mains cable.

Clipping the printhead and cartridges into place is the work of moments, and installing the software is equally uncomplicated, although it can involve downloading lengthy updates. The software provided is the same as for the other two printers in the range and covers all printing, scanning and photo uploading essentials.

Charm El Snake

November 15, 2010, 3:22 am

Unfortunately, the average punter who visits PC World is not particularly tech-savvy and will just return to the shop to buy more ink - they will have no choice, as no-one else stocks Advent ink. And they will believe the sales person if told they must buy original Advent ink.

I think the thing to do is not to play their game. Buy their printers, but use Cartridge World (or similar) to buy your ink. After all, a £50 all-in-one printer is not going to be used to print your family portraits - it's going to be mainly used for kid's homework and printing emails, so any compatible ink will suffice.


November 17, 2010, 9:38 pm

yep pc world will tell you all sorts of porkies to people which are not very tech savy,they tried too sell me an £80 monster hdmi once telling me i would get a better picture,i know for a fact you will not get a better picture compared to a £10 hdmi,whats trusted reviews stance on over priced hdmi cables?


January 6, 2011, 12:43 am

Ok, I agree with the above comments, but, having spoken to my local branch of Cartridge World, I'm told that the ABK10 Black and the ACLR10 Colour have "triggers" which prevent their use after refilling. Can anyone comment on this? And another point, are the Kodak cartridges interchangable? I expect not, but it would be one in the eye for PCW if they were!

michael grana

September 20, 2011, 8:31 pm

advent a 10 printer good little machine until you run out of ink alleged
yeild is 250 pages i think the person who figuered this out was living on another planet why have they ripped of the people who put their faith in buying this printer being fleeced by p c world come on give the people a fair crack of the whip. michael b.grana


September 22, 2011, 1:15 pm

uses ink like i like its going out of fashion.expensive refills as well

Mike H

September 26, 2011, 9:07 pm

I complained to PC World that the first set of very expensive new cartridges I bought for my AW10 printer had only lasted for approx.30 copies and was asked by the "customer services representative "what I wanted him to do about it.
For the life of me I could not think of a polite answer so told him that what I was going to do about it was bin it,buy an HP printer and tell as many people as possible about my experience,hence this post.

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