While in an ideal world the Xbox movie service would deliver an AV experience to rival Blu-ray, in reality this was unlikely to happen. For as with all download services, the Xbox Live approach is more about value, convenience and disposability than the last word in AV glory.
Having said that, its AV efforts certainly aren't bad by any means, and as such they join forces with a solid operating system and sensible, clear pricing structure to make the Xbox 360 an engaging if uninspiring alternative way of watching HD films.
And let's not forget, of course, that when you're not watching films on it, the Xbox 360 can also gobble up countless hours of your life with its outstanding catalogue of games.
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