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After being starved of 100Hz processing for improving the clarity of motion on the X and C models in Toshiba's latest LCD range, it's a relief to find the system is included with this flagship Z series model.
The 100Hz element actually forms part of a wider image processing system dubbed Active Vision M100 HD, with other elements including processing designed to improve colours, contrast levels, brightness levels, noise levels and fine detailing.
As if all this wasn't enough, the 47Z3030 claims: 10-bit video processing to reduce, we'd hope, colour striping where there should be smooth colour blends; a Dynamic Curve feature that Toshiba claims both reduces unhealthy extremes of black and white while also making colour tones more natural; and MPEG noise reduction for smoothing away some of the blockiness that can arrive in standard def digital broadcasts.
Although the lion's share of the 47Z3030's clever bits are targeted at improving picture quality, Toshiba can't be accused of ignoring the TV's audio. For the set actually sports a new speaker technology designed by audiophile brand Onkyo that reckons to deliver remarkable frequency response and power from an exceptionally small driver array.
Piping the Blu-ray transfer of Casino Royale into the 47Z3030 (this doesn't mean we've totally written off HD DVD, honest!!), the set initially dazzles every bit as impressively as the 42in version of the set.
Two features of the picture in particular stand out. First up there's the colour response. During the bright, colour-rich sequences in Venice, for instance, the blues of the canals and the red of Vesper Lynd's red dress look positively luminous.
Such colour intensity additionally helps the picture look unusually solid and deep, as well, of course, as simply ensuring that your gaze remains attracted to the screen like a moth to a flame.
The 47Z3030's other stand-out picture quality with our HD source is its sharpness. Rare indeed is it for a set of this size to reproduce all the lovely fine details on a pristine HD source quite so accurately and noiselessly as this Toshiba does. This further boosts the sense of depth to the picture, reinforcing the directness of your connection with it.
Smaller strengths we also spotted over time include extremely subtle colour blends that appear nearly devoid of any ‘striping' problems, and relatively little interference from motion blurring thanks, no doubt, to the efforts of the 100Hz system.