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More interesting findings on the 32AV555DB include an unusually high - for the budget market - contrast ratio claim of 18000:1, achieved inevitably with the help of a dynamic backlight arrangement.
Plus there's a Game mode that provides a more direct stream between a console and the screen than the usual video path; MPEG and standard noise reduction processing; and even a Colour Management system sufficiently sophisticated that it lets you individually adjust the hue, saturation, and brightness of the red, green, blue, yellow, magenta and cyan image elements.
All of this goes way beyond the call of budget TV duty - but we're not complaining.
The only 32AV555DB specification I can imagine causing a few sharp intakes of breath among our readers is its native HD Ready resolution of 1,366 x 768 pixels. But seriously, you didn't really expect to find a full HD pixel count on a £300-or-so 32in LCD TV, did you?
Turning at last to the 32AV555DB's performance, it can quickly be summed up as being better than you probably thought possible. Its images are remarkably intense, for instance. Colours are exceptionally, fulsomely saturated and rich for such an affordable set, ensuring that animated fare like Ratatouille on Blu-ray looks as dazzling and engaging as we'd hope for on a 32in TV costing twice as much.
Crucially, though, the colour intensity I'm talking about isn't only evident with animated fare. The blue skies above the beach in Hancock where Will Smith throws his beached whale look vivid yet believable, while the beach and all the onlookers remain naturally and evenly toned.
The sort of colour richness we're talking about isn't badly harmed, either, by the 32AV555DB's black level response. Sure, there's a degree of the familiar LCD greyness over dark movie scenes, and dark parts of the picture tend to look a bit hollow, as the set fails to bring out much shadow detail. But the general tone of black areas is far more authentic than is common at the budget end of the market, and the greyness is nowhere near as overbearing. It's great to find, too, that the 32AV555DB's contrast holds up better than usual when you're watching it from down the side.
A further contribution to the intensity of the image we referred to earlier is the picture's sharpness. I know the 32AV555DB isn't a full HD LCD TV, but its scaling engine - driven by the Active Vision LCD processing - really does rescale the UK's full HD sources to the screen's 1,366 x 768 pixels exceptionally well, with precious little video noise or softness being introduced along the way. HD thus looks like HD - and that's really all you can ask for from such a cheap and relatively small LCD TV.
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