Gimmick alert? - Screen auto rotate.
Actually I am not so sure this one is a gimmick. When you twist the phone in your hand the screen can automatically flick into landscape mode, then back into portrait. This is potentially quite useful, but I found it to be a little unreliable.
With just that 35MB of on board memory, you can add more in the Memory Stick Micro slot on the right edge, and to get you started a 1GB card is included. My sample came with a little USB card reader for Memory Stick Micro, coloured in the same rather unbecoming brown as the handset itself.
The camera, as I've already noted, is a mediocre 2-megapixel affair. It has no flash or self-portrait mirror. The coloured dish, photographed indoors under normal household lighting conditions, is a little grainy, but colour reproduction is not bad. Outdoors the white chair is reasonably well reproduced, though definition is not that wonderful. The plant was a wonderful deep green covered with heavy frost, yet the photograph really doesn't do the colour contrast justice at all.
You can photo blog from this handset, but I wouldn't bother if your photos need to be of high quality.
Battery life was reasonable with a little over nine and a half hours of music from a full charge. The dreadful proprietary headset connector remains a Sony Ericsson staple, but at least this one is a two-piece job with a 3.5mm jack past the microphone so you can use your own headphones if you prefer.
As you'd expect from a Sony Ericsson flagship mobile there are plenty of apps here. FM radio, Web browser, RSS reader, calendar, task manager, sound recorder, note taker, stopwatch, timer, calculator and five alarms are among the highlights.
It is not an unreserved thumbs-up for the W910i. The shake control is just a gimmick, the auto screen rotation is more useful when it works. The camera is so-so. But nonetheless this handset does have some appeal.