The set's motion handling is respectable too, suffering enjoyably little with either LCD motion blur or judder - provided you've got the MotionFlow system activated.
There is a small price to pay for the benefits of MotionFlow in the shape of a shimmering halo effect around certain fast-moving objects, and even a little 'vanishing' or 'ghost' ball syndrome when watching something like tennis or cricket. But provided you avoid the 'High' MotionFlow setting option, these problems don't crop up all that often, and so aren't as distracting as they sound on paper.
In fact, perhaps the single greatest tribute I can pay to the 52EX1's pictures is that they really are strikingly natural to behold for the vast majority of the time, making them easy to connect with no matter how mundane a programme you might be watching.
It's worth adding here that the general quality of the images obviously pays impressive testament to the stability and abilities of the 52EX1's wireless AV transfer engine. Here's hoping Sony can get 1080p running with its next wireless generation.
Sonically the 52EX1 is a disappointment. I'd hoped that the set's hulking chassis would be able to tuck away some really substantial speakers and power handling, but actually the soundstage sounds treble-heavy to the point of sibilance; low on dynamic range; and strangely swallowed, as if the sound is coming from somewhere behind the TV rather than being fired directly at you.
Basically, although I haven't had the chance to hear it in action, I suspect you'd be well advised to get your hands on the optional subwoofer-sporting SS-TBL700 speaker system Sony does for the TV as soon as funds allow!
The 52EX1's pictures are among the finest we've seen from a 50in-plus LCD TV, the set has plenty of features to slightly help towards justifying its cost, and some people - though not me, to be honest - might well find its flash-Harry design irresistible.
However, while I enjoyed my time with the 52EX1, I certainly wouldn't enjoy coughing up £2,600 for it when Sony's likely superior KDL-52W5500 can be commonly found for £1,700, and Panasonic's TX-P50G10 plasma can be had for around £1,350.
In other words, as with the E5500 model I reviewed, the 52EX1 just doesn't do enough to justify its price to anyone but the most dedicated tech poseur or cable hater.