As well as seemingly having processing worthy of a TV that sits near the top of a brand's range, the 46W3000 also has the connectivity. For instance, HD fans will lap up the three v1.3 HDMIs (two on the rear, one down the side) and two component video inputs on offer. But there's also a handy dedicated PC D-Sub input and a digital audio output, plus the HDMIs are equipped to handle the much-vaunted but still as yet unseen Deep Colour format.
While we're on the subject of colour, it's worth adding that the 46W3000 also features an option to choose a colour space more suited to digital photos; carries Sony's Live Colour system combining Wide Colour Gamut backlights with chroma signal processing to boost the set's dynamic range; and allows you to adjust the colour matrix and RGB dynamic range manually.
Other more minor but still useful tricks up the 46W3000's jam-packed sleeves include MPEG and normal noise reduction options, gamma adjustment, white balance adjustment, a detail booster, and a black level booster.
While the 46W3000's features list might be long, however, it does still have something missing: the MotionFlow 100Hz system found on Sony's flagship X Series models. This feature doubles the image's refresh rate in a bid to fight LCD's normal motion blur problems. And its absence here turns out to be a bit of a disaster.
For during a play through of The Italian Job recorded in remarkably pristine HD from Sky's HD movie service, the amount of smearing and resolution loss with moving objects really is depressingly severe. Check out almost any part of the justly famed Mini Cooper escape sequence, for instance, and you'll find the trio of Minis regularly leaving an unwanted ‘trail' behind them as they cross the screen. Even the wrinkles and pores clearly evident on the actors' faces when they're stationary tend to disappear as soon as those faces move a little.
I really must stress that I'm not just being pedantic here, either. The Sony's motion problems aren't just slightly irritating; they're downright distracting. To an extent that we'd only really expect to find on a budget LCD TV these days, not a relatively premium one like the 46W3000. Hmm.
Making the motion issues even more annoying is the fact that they do their level best to distract from some real picture strengths in the 46W3000. For instance, colours are superbly rendered. The patriotically coloured Mini Coopers positively blast off the screen, yet the screen also ensures that you can make out superbly subtle blends and tonal differences in their bodywork. What's more, the skin tones of all the protagonists are as natural as the 1969 film stock allows.