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Sony Bravia KDL-37S5500 37in LCD TV - Sony Bravia KDL-37S5500

John Archer

By John Archer



Our Score:


Now we're in a positive frame of mind, I was also pleased to find action scenes on the 37S5500 suffering less with motion blur and judder than might be expected on a TV with no 100Hz processing. This joins with the Full HD resolution and Sony's always-respectable Bravia Engine 2 system in helping HD pictures look pleasingly - if not spectacularly - sharp.

Colours look more natural with high definition too, making it easier to appreciate how vibrant and well saturated they are for such an affordable TV.

While the 37S5500's picture strengths ultimately make more of an impact for the set's money than its negatives, though, its audio is definitely only average.

Things sound OK when a soundstage mix is simple, with just a couple of elements in it. But as soon as you push the TV with a dense soundtrack, featuring lots of orchestral score or action movie staples like explosions and gunfire, the speakers start to sound overloaded, compressing too much sound information into too small a section of the audio spectrum. This leads to occasionally buzzy moments of distortion, particularly with deep male voices, and leaves action scenes sounding rather flat and far from engaging.


To some extent, the 37S5500 is another successful Sony LCD TV. While it's certainly got its fair share of performance flaws, it's still better than the entry-level efforts of many rival brands.

That said, while I appreciate that hard currency isn't exactly very easy to come by these days, I really would urge you to try and save up for Sony's step-up V5500 model. For this delivers a much larger step-up in performance and features than you've any right to expect for its extra £100 or so asking price.


May 21, 2009, 2:16 pm

My friend was looking for a new TV, so i went with him, we looked at only those new entry-level TV's, like Sony KDL-37S5500, Samsung 32B460 and the LG 37LH2000

and seriously the Sony TV(1080p full HD) was cheaper and better then those two and with only 720p(Samsung 32B460 and LG 37LH2000)

you gave the design 7/10? i like the curved frame very much, awesome design less glossy, not like the new Samsung's horrible glass, very glossy "dust maker".

seriously, Sony were the first to make those glass design (KDL40X3500) it seems like samsung like to copy alot, and exaggerate with glass design.


as for the this Sony TV

Very good standard-definition upscaling, Very deep blacks, No undefeatable edge enhancement on 1080i/1080p, Settings can be saved independently for each input new fresh design.

Design: 9/10

Features 8/10

Image Quality 9/10

Sound Quality 8/10

Value 9/10

Overall 9/10

Sorry for my bad English, its not my main Language.


May 22, 2009, 5:32 am

i saw this tv recently at my local sony store and i agree with the above poster concerning the outward appearance of it. Its very elegantly styled, closely resembling a picture frame with a glossy finnish only on the outside edge of the bezel and matt along the face.

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