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It's pretty evident from the three swappable covers included in the box and the social networking widgets loaded on the phone that Samsung is targeting the 'yoof' market with the Genio Touch.
As the name suggests this handset is designed to be driven almost entirely from its 2.8in touchscreen. However, by touchscreen standards the handset is relatively small. It's a good deal shorter and narrower than the iPhone for example, but this helps it feel more comfortable to hold in your hand and means it'll slide easily into even the tightest pockets of your skinny jeans.
In terms of design it's a lot closer to the Palm Pre than the iPhone, as its rounded shape means it's got a similar pebble-like appearance. It's not exactly overloaded with physical buttons, as it instead lets the touchscreen take most of the strain, but you do get dedicated call handling buttons on the front as well as a volume rocker switch and a camera button on the side.
In fact, our only real niggle about the design is that Samsung has hidden the microSD card slot under the battery cover. Thankfully you don't actually have to remove the battery to get at it, but it's still not the ideal location as it makes it cumbersome to hot swap cards.
The phone's interface is well thought out and quite easy to use. For example, there are three home screens that you access by swiping your finger left or right across the screen and each of these screens can be assigned its own wallpaper.
These home screens are the place where you store the phone's active widgets, which are accessed via a small tab that's always visible on the left hand side of the display. Open the tab and you're presented with a single column of widgets that you can scroll up and down through. When you find a widget you want to use you just drag it to the right to add it to your home screen. It's all pretty straightforward stuff.
There are a decent number of widgets loaded as standard on the phone, although some do duplicate the same functionality. For example, there are three different types of clock. Nevertheless, there are still plenty of useful ones including one for viewing photos from Picasa along with the obligatory Facebook, Twitter and MySpace widgets that seem to be becoming standard on youth orientated phones.
In the main menu you'll find plenty of useful apps including a decent calendar along with the FM radio tuner, RSS reader and a Java version of Googlemaps. There are also some nice touches dotted around the phone's interface including a rather neat 3D carousel menu that uses a picture to represent each of your contacts.