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Check out www.philips.co.uk, and you’ll see that Philips is currently flogging no less than 33 separate flat panel TVs in the UK. And this is in a hard-as-nails market where most manufacturers are content to ship no more than a handful of models at any one time. Crikey.
We guess this deluge of flat TVs perhaps makes Philips look supremely confident. But we can’t help but wonder if such a blanket approach might not leave punters rather confused about all the differences between the screens, especially when these differences come down in some cases merely to the use of different generations of Philips’ Pixel Plus technology - a quite technical difference that we certainly aren’t confident either shop sales staff or consumers will really understand. In fact, we even wonder if the policy of having different generations of Pixel Plus in the same marketplace might be in danger of devaluing the once stellar appeal of Philips’ core picture processing technology.
Which is what makes the LCD 32PF7521D so interesting. For as a model at the lower end of Philips’ current 32in range, it employs one of the very earliest Pixel Plus versions; one that predates not only the Pixel Plus 3 HD system used on the company’s flagship models, but also the Pixel Plus 2 HD system sported by its current mid-range models. Can such an aging Pixel Plus generation really hold its own against the best of the rest currently on offer?
Before we find out, though, we’ve got some basics to cover. Starting with what it looks like. Not surprisingly given its relatively low status in Philips’ current pecking order it doesn’t sport Philips’ AmbiLight technology. But while this is fair enough, the rather bland colour scheme and straightforward sculpting are a little too unimaginative for comfort.