This is by far the cheapest and simplest colour profiling device I have yet used, and the speed is really impressive. It took just five minutes to calibrate the monitor and around half an hour to set up the printer - in the past I have spent an evening on a printer profile.
It's not going to suit everyone - it's still a somewhat high end solution for the perfectionist rather than the average snapper, but if you really care about your prints and have £360 to spare, it's sure to prove a hit.
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