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If you're finding all this negativity in a Panasonic plasma review hard to take in, it's important that I stress that I've probably been supercritical with some of my remarks so far, to ensure that you're fully aware as to why the review doesn't sport the probably predicted TrustedReviews Recommends badge.
In reality, when looked at in its totality, despite its price-induced shortcomings, the P37X10 is certainly not a bad TV. In fact, at times it's a damn good one.
It really comes alive with HD, for instance. For despite not delivering that reassuring sense of ultra-sharpness we like to see from our HD sources, the colour issues we mentioned regarding standard definition are substantially reduced, and there's practically no trace of the motion fizzing noise.
What's more, the greater dynamic contrast range used by most film - as opposed to TV - sources makes the lack of verve mentioned earlier much less noticeable. Especially since what the TV lacks in peak white intensity it makes up for in black level depth.
Yes, yet again, despite the P37X10's knock-down price, Panasonic has managed to deliver a black level response so deep and natural (aside from the occasional greenish undercurrent) that it makes the efforts of any - I repeat, any - similarly affordable LCD rival look like their screens have got condensation in them. And as regular readers will know by now, when it comes to watching films, I personally would always trade a little definition and brightness for black levels this good.
Other praiseworthy aspects of the P37X10's pictures find both standard and high definition pictures looking impressively free of noise, and motion retaining its clarity and resolution much more effectively than with affordable LCD TVs, despite the previously mentioned judder.
The P37X10 also outperforms most other sets at its price point sonically. The soundstage it produces spreads nicely beyond the boundaries of the screen frame, and the mid-range is impressively open and expansive. Trebles are detailed and clear without sounding harsh, too, and while bass isn't particularly deep or potent, there's enough of it around not to leave even an action film sounding thin or muddy.
If you're a devoted film lover on a tight budget, the P37X10's stunning black level response is arguably enough in itself to make it irresistible value for money. Certainly it can help many film scenes look more natural and engaging than I've seen them look on any similarly affordable LCD TV.
However, the P37X10's lack of brightness and standard definition colour inconsistencies make it a slightly more considered purchase if you're after a more general purpose living room all-rounder.