While we've already managed to test samples from a wide variety of the different series that make up Panasonic's huge new range of flat TVs, one that's escaped us is the entry-level S line. Until today that is. For sat before me as I beaver away with an Easter egg at my side is the TX-L37S10B.
As its name suggests, this is a 37in LCD TV. And as its entry-level positioning suggests, it's not exactly overburdened with hot designer flourishes or fancy features.
Regarding the design, while it's an improvement in build quality terms over last year's lower-end Panasonic LCD TVs, it's still ultimately little more than a glossy black rectangle like hundreds of other TVs currently adorning our electrical store shelves.
I've also seen a silvery version of the set banging around - pictured elsewhere in this review - but given that I can't raise anyone at Panasonic over the Easter break, I can't confirm if this model is going to be available in the UK.
The L37S10B's unremarkable feature count, meanwhile, kicks off with a mostly predictable set of connections, from the three HDMIs and D-SUB PC input through to the single component port and pair of SCARTs. It's also worth pointing out - obvious though it may seem given the L37S10B's low-end status - that there's no attachment for a satellite feed, for the simple reason that this is definitely not one of Panasonic's Freesat models.
There's only one connection you wouldn't necessarily expect to find on an entry-level TV these days, and that's an SD card slot. This lacks the movie playback functionality of SD card slots on some higher-end Panasonic models, but it can certainly handle JPEG photos.
In the interests of fairness I should also point out that some entry-level sets from rival brands only carry two HDMIs, not three - but then these HDMIally (!) challenged sets also tend to be a tad cheaper than the L37S10B.
The L37S10B's relatively unambitious aspirations haven't, thankfully, compromised its operating system. It still enjoys the same effortlessly straightforward remote control and completely foolproof onscreen menus as more premium Panasonic TVs. This even extends to the new Viera Tools button on the remote, which handily provides instant access to the TV's HDMI Link and SD card viewing talents.
As noted earlier, though, the onscreen menus don't hold many features. There's a colour management system, but this is completely automatic, leaving no provision for fine-tuning colours yourself. There's also an Eco mode, but this doesn't do anything more exciting/innovative than adjusting pictures in response to the amount of ambient light in your room. Similar features are now found on practically every TV that comes through our doors.