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Although it perhaps sounds a bit daft given that it's a key selling point of the TV, turning the IFC/24p Film Mode off completely is worth experimenting with. For while the increase in judder you'll experience is considerable, especially during fast camera pans, the effect of the judder is arguably less distracting during high-octane action films or sports footage than the potential for processing artefacts if you put the IFC/24p Film mode on.
The bottom line with all this is that while no IFC/Film mode setting can deliver perfect pictures, the flexibility Panasonic provides with it means you can get good results for nearly all of the time.
Turning now to more general aspects of the picture, there are clear signs of improvement over the slightly disappointing efforts of the X10 model we've seen.
The most striking of these improvements, to my eyes, comes with the set's colour response. The picture is generally impressively bright, and this helps colours drive off the screen with plenty of dynamism. But crucially, as well as being brighter, colours are more inclined to enjoy natural, believable tones.
There seems to be greater subtlety in the L37G10's colour blending too, presumably due at least in part to the screen's extra resolution. And this has a particularly happy effect on standard definition skin tones, which look even less waxy and patchy than they did on the 32X10. There's evidence here, too, of just how stable and refined the L37G10's Freesat receiver/decoder is.
The enhanced richness and tonal subtlety of the L37G10's colours has yet another positive impact, too. For it helps pictures look strikingly solid and three dimensional, especially - though not exclusively - when watching HD footage.
Of course, all the colour richness in the world won't achieve a truly solid-looking picture if not supported by a convincing black colour as a counterpoint for all the nice, bright, colourful stuff. So thankfully, the L37G10's black level response is respectable enough to help normal TV pictures look punchy and involving.
More good news comes from the consistency of the L37G10's backlight, which seems even across the whole screen rather than suffering the minor ‘pooling' problems witnessed on its cheaper 32X10 sibling.
Finally, in the plus column, HD pictures really do look very sharp, with the set effortlessly reproducing, for instance, the deliberate graininess of the opening black and white sequence of Casino Royale on Blu-ray.