It's worth adding here, too, that thanks to the 32LXD700's use of the very latest IPS Alpha LCD panel design, with its renowned capabilities when it comes to increasing viewing angles, you can watch the set from really quite a severe angle to the side without suffering much drop off in contrast or colour saturations at all - a feat that depressingly few other 32in LCD TVs have mastered.
According to recent research carried out on behalf of Philips, the single picture element that most TV viewers value above all else is sharpness. So it should win the 32LXD700 many more fans when we say that its HD performance is impeccable, delivering extreme clarity, detail and sharpness without a trace of noise.
This is not to say that the 32LXD700 is only into HD, though. The V-Real engine helps it become one of the best LCD screens we've seen at showing standard definition too, with hardly any of the aggressive video noise, smearing or flawed colour tone issues seen with so many LCD TV's non-HD efforts.
If the 32LXD700 has any sort of weakness, it's the way dark scenes like Captain Dallas's ill-fated venture into the air duct system in Alien look a touch greyed over. To be fair, we've certainly seen far worse black level efforts from many, many rivals. But we've also occasionally seen better.
Providing admirable support for the generally spectacular pictures are the 32LXD700's unusually powerful speakers. These provide the final major step up difference from Panasonic's cheaper TVs by employing the brand's ‘Advanced Smart Sound' system designed to improve power and frequency range. And it doesn't take long in the company of Con Air's infamously raucous audio mix to realise that Advanced Smart Sound generally does exactly as billed.
AV purists that we unashamedly are, there's no doubt whatsoever that the 32LXD700 is a hugely impressive LCD TV thoroughly deserving of its 9 out of 10 overall score. But it would nonetheless be remiss of us if we didn't point out that if you're not bothered by the 32LXD700's extra audio power, third HDMI and SD card slot, you can actually get the same terrific picture quality from Panasonic's 32LXD70 model for a good few quid less. The choice is yours.