I have to admit I have a hard time keeping up with Olympus's compact camera range, especially the premium mju series. It seems to accumulate new models at an astonishing rate; a top-of-the-range camera which I reviewed in April is no longer even listed on the company's website, while two new models have recently been added. I'll be looking at the new adventure-proof mju-Tough 6010 next week, but today I'm taking a look at the more down-to-Earth mju-7010, a 12-megapixel ultra-compact featuring a slim 7x zoom lens with a wide angle equivalent to 28mm.
Priced at a not insubstantial £200, the mju-7010 is going to be sitting on a very crowded shelf in the camera shop alongside such heavyweight competition as the Panasonic FX60, the Canon IXUS 110 IS, the Fuji FinePix F200 EXR, the Sony W290, the Nikon S630 and the new Pentax Optio P80. Wide-zoom compacts are all the rage at the moment, and it seems everyone wants a slice of the pie.
The mju-7010's main selling point is its longer-than-average 7x zoom range, equivalent to 28-196mm. The Olumpus mju range already contains a good wide-zoom model, the mju-9000, which has a 10x zoom lens equivalent to 28-280mm. However the mju-7010 is lighter and more compact than its stablemate, weighing 140g including battery and only 26.2mm thick. Even at full zoom extension it's only 60mm front to back. The body is plastic with an aluminium facia and chrome trim, and it's available in grey, silver or pink.