Although we’re used to hi-fi companies flogging what they immodestly refer to as ‘Reference’ products, it’s very unusual for a TV maker to get so big-headed. Yet German brand Loewe has brazenly established a ‘Reference’ TV category in its current TV range, and populated it with various sizes of a luxurious design it likes to call ‘Spheros’. And you know what? Based on past experience, if there’s one TV brand that really could avoid falling embarrassingly flat on its face in trying to live up to a Reference tag, it’s Loewe. Let’s hope the Spheros R 37 proves us right…
As its name suggests, the Spheros R 37 is a 37in TV. And since Loewe has now ditched plasma technology, it uses LCD technology. The other key thing to establish about the R 37 we’re looking at today is that it’s actually not the first Spheros 37 Loewe has produced. Unusually for the TV world, Loewe routinely upgrades its TVs with new features and improvements, rather than introducing whole new ranges and model numbers every time it wants to up the ante. And the latest Spheros R 37 improves over its previous version in two key ways that we’ll get to presently.
First, though, we really need to congratulate Loewe for the R 37’s looks. For starters the build quality is absolutely sensational, combining a minimalist, high gloss finish with almost frightening solidity to irresistibly strokable effect. It’s available in two different colours, too: Platinum or the £200 extra High Gloss Basalt. Of which the Basalt has to be our personal favourite.
Colour isn’t the only design choice Loewe presents to you when buying a Spheros R 37 either. You also need to pick from a variety of equally sumptuous mounting options, including a standard desktop ‘foot’, a floor standing pole and ‘cabinet’ mounts. Or, of course, you can hang it on your wall.
You’ve even got some choice over what features your R 37 has. For Loewe does a ‘step up’ version that adds a second digital TV tuner and a built-in 80GB hard disk drive for recording up to 40 hours of TV programmes!