In itself the Modus L 37 is a perfectly amiable TV. The problem is that we can’t talk about it ‘by itself’. Instead we have to also talk about its price, and it’s at this point that the Modus L 37’s attractive veneer cracks. For the bottom line is that it ultimately just isn’t outstanding enough to make £1,700 sound reasonable. In other words, if Loewe is going to be successful with its new ‘premium brand’ hopes, it’s going to have to work harder than this. We await the brand’s upcoming new ‘high end’ TVs with considerable interest…
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