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LG BL40 Chocolate - LG BL40 Chocolate

By Edward Chester



Our Score:


User Score:

This is a fully up to date 3G phone so you get HSDPA up to 7.2Mbps, GSM, EDGE connectivity and quad-band support. There's also Wi-Fi, Bluetooth, and A-GPS onboard. We found it performed admirably as a phone, keeping a strong signal and providing clear audio both to and from the handset.

All told then, on a hardware front, the BL40 is an impressive handset. Unfortunately, LG remains seemingly incapable of making a decent phone operating system.

Starting with the home screen, rather than a simple set of sliding pages upon which you can add shortcuts and widgets, LG has seen fit to make the pages appear like they're on a rotating cuboid. It's just slow, cumbersome, and utterly akin to a broken pencil - pointless. Next is the awkward menu system that eschews a simple vertical list of words or icons and instead uses horizontal scrolling icons arranged into four sections. This is odd in and of itself but the fact that the icons don't scroll smoothly across as you'd expect just makes this a confusing and unintuitive system. Thankfully you can switch to a tabbed layout with a fixed grid of icons that is much easier to use.

Once you actually get to the programs you want, most of them are functional but hardly impressive and the lack of an app store with which to add functionality means it's severely limited compared to many smartphones. More pressing is the basic lack of capability in the web browser that, like all LG phones we've looked at recently, throws up an 'out of memory' error when trying to view the TrustedReviews home page.

There are some plus points to the software, though. The keyboard is very nice to use with a clear layout and fast response, there's support for copy and paste, the camera controls are worthy of praise, and the browser is nice to use (apart from its problems with our site). However, for a premium phone that, in terms of price, is coming up against some very capable smartphones, its functionality is lacking. That said, if you're not an avid mobile emailer/web browser/Facebooker, the core functionality is still perfectly acceptable.


The LG BL40 Chocolate is a stunning phone in terms of hardware design. It's solid glass front, long and slim profile and superb quality screen all combine to make a device that is nice to hold and look at. It also does all the basics without issue. However, a smartphone this certainly isn't and, compared to phones of a similar price, its severely lacking in some areas.

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November 16, 2009, 3:34 pm

"However, unless you're a patient person, the cumbersome software will frustrate to distraction"

So, it's a cumbersome, slow and frustrating handset to use, yet it scores 8 out of 10!!!

I think I'm losing confidence in your scores.

The user experience has become an item at the very top of the agenda and will continue to be something that a phone needs to excel at, so how does this phone get such a high rating when it sounds like it'll drive you nuts after five minutes!


November 16, 2009, 3:57 pm

I'd totally agree, were this a smartphone. However, if you just want a phone to do the basics then it's still perfectly adequate. Add in the superb build quality and design and it's definitly worth considering.


November 16, 2009, 5:07 pm

I would say that this is certainly more than 'just a phone doing the basics', which means the user experience should be high on the agenda. (Ask LG if this is 'just a phone to do the basics ' and see what they say!)

The fact that it fails in that respect yet still scores 8 out of 10, I find quite amazing.

Actually, any phone or device, smart or not should be user friendly and not frustrating and cumbersome to use. Anything else in this day and age should be marked down appropriately.


November 16, 2009, 5:56 pm

@throws up an 'out of memory' error when trying to view the TrustedReviews home page.

LOL, Hardly surprising, I understand TR needs to fund itself with advertising, but do you not think it's a bit OTT?. On my Q9400 TR's website is taking about 5% CPU, please please try and think about converting some of these Flash(CPU killing) adverts to Animate Gif's, and at the same time you'll be helping to save the planet.


November 16, 2009, 7:47 pm

trustedreviews is fine on a desktop but it is a tad unwieldy on a mobile ie. you should make a mobile site with just text and small pictures then we can get our fix on the move and also faster due to the slow network speeds.


November 16, 2009, 8:23 pm

jacko, Keith,

A more streamlined (i.e. fewer but better placed) advert scheme and a mobile version are both things the editorial team would certainly like to see but it's something that's just not on the cards/possible at the moment. It's something that will hopefully be addressed in the not too distant future, though.

Also, please note I've amended the review to hopefully better explain in what way this phone's user experience is disappointing or not.


November 16, 2009, 9:31 pm


Thanks for your comments and for the slight amendments to the article.

I still think that given the limitations that this phone has, it does not deserve the 8 out of 10 mark you gave it for either the value (£400 handset!!!) or for the overall performance.


December 5, 2009, 3:54 am

I could imagine this running android!!! But the user interface loooks good enough.


March 30, 2010, 11:31 pm

If you want to know about this phone for my personal review, I can tell you. This a great looking phone, and I get compliments about the phone all the time, however the software is disappointing. I've only had this phone for a few months, and I've encountered power problems. They told me that it is a common problem in LG BL40 mobile phones, because the original LG software version was NOT GOOD. I had to get it repair and update the software. I'm pretty sure that I wasn't the only one who'd encountered this problem. For the video quality, it's not so good.


January 22, 2013, 5:54 am

where i buy the battery of lg bl40 in phillipines

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