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LG BL40 Chocolate - LG BL40 Chocolate

By Edward Chester



Our Score:


As for those buttons on the side, you get the camera button and volume rocker on the right edge while the left is home to the button that launches the music player. The power button is incorporated into the top along with the headphone jack and finishing off the external features is a 5-megapixel camera on the back that has an LED flash above it.

Turning the BL40 on and those superlatives already flying around from talking about this handset's design continue unabated when it comes to seeing the screen in action. Obviously its 4in size and 21:9 aspect ratio immediately make an impact but just as important is the quality of the screen. Packing in 800 x 345 pixels, it's incredibly sharp and, thanks to its AMOLED lighting technology, colours positively leap from the surface. Blacks also look truly black while brightness can be astounding when called for.

It really is a pleasure watching videos on this phone, though we wouldn't necessarily say it's any better than watching them on any other decent quality large screen handset. Indeed, ironically, because many non-blockbuster films are actually shot in 16:9 ratio, you actually get black bars either side of the video, which you may prefer to black bars above and below but is ultimately still a waste of space. Things only get worse when watching programmes made in TV-sized 4:3 aspect ratio. Still, for those big budget widescreen films, you have the perfect screen.

The camera is another feature we were distinctly impressed with. Using the ultra wide display to full advantage, LG has flanked the viewing screen with the controls for the camera and thanks to the very sensitive screen they are effortless to manipulate. The camera has plenty of features, too, including manual focus and exposure and continuous and panorama shooting modes. Sadly, manual focussing is controlled by an onscreen slider rather than simply touching on a subject in the scene to bring it into focus. Image quality results aren't actually that impressive, though they're above average, and the flash range is limited. However, thanks to the easy control system and good shot to shot time, the overall photo taking experience is a good one. Unfortunately, I managed to accidentally delete the normal outdoor shots I take so don't have them for comparison.

Video is also available and it can shoot at up to 640 x 480 at 30fps, which is ample for short and silly clips. As you can see from our sample shot, the white balance can be thrown out quite easily though.

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November 16, 2009, 3:34 pm

"However, unless you're a patient person, the cumbersome software will frustrate to distraction"

So, it's a cumbersome, slow and frustrating handset to use, yet it scores 8 out of 10!!!

I think I'm losing confidence in your scores.

The user experience has become an item at the very top of the agenda and will continue to be something that a phone needs to excel at, so how does this phone get such a high rating when it sounds like it'll drive you nuts after five minutes!


November 16, 2009, 3:57 pm

I'd totally agree, were this a smartphone. However, if you just want a phone to do the basics then it's still perfectly adequate. Add in the superb build quality and design and it's definitly worth considering.


November 16, 2009, 5:07 pm

I would say that this is certainly more than 'just a phone doing the basics', which means the user experience should be high on the agenda. (Ask LG if this is 'just a phone to do the basics ' and see what they say!)

The fact that it fails in that respect yet still scores 8 out of 10, I find quite amazing.

Actually, any phone or device, smart or not should be user friendly and not frustrating and cumbersome to use. Anything else in this day and age should be marked down appropriately.


November 16, 2009, 5:56 pm

@throws up an 'out of memory' error when trying to view the TrustedReviews home page.

LOL, Hardly surprising, I understand TR needs to fund itself with advertising, but do you not think it's a bit OTT?. On my Q9400 TR's website is taking about 5% CPU, please please try and think about converting some of these Flash(CPU killing) adverts to Animate Gif's, and at the same time you'll be helping to save the planet.


November 16, 2009, 7:47 pm

trustedreviews is fine on a desktop but it is a tad unwieldy on a mobile ie. you should make a mobile site with just text and small pictures then we can get our fix on the move and also faster due to the slow network speeds.


November 16, 2009, 8:23 pm

jacko, Keith,

A more streamlined (i.e. fewer but better placed) advert scheme and a mobile version are both things the editorial team would certainly like to see but it's something that's just not on the cards/possible at the moment. It's something that will hopefully be addressed in the not too distant future, though.

Also, please note I've amended the review to hopefully better explain in what way this phone's user experience is disappointing or not.


November 16, 2009, 9:31 pm


Thanks for your comments and for the slight amendments to the article.

I still think that given the limitations that this phone has, it does not deserve the 8 out of 10 mark you gave it for either the value (£400 handset!!!) or for the overall performance.


December 5, 2009, 3:54 am

I could imagine this running android!!! But the user interface loooks good enough.


March 30, 2010, 11:31 pm

If you want to know about this phone for my personal review, I can tell you. This a great looking phone, and I get compliments about the phone all the time, however the software is disappointing. I've only had this phone for a few months, and I've encountered power problems. They told me that it is a common problem in LG BL40 mobile phones, because the original LG software version was NOT GOOD. I had to get it repair and update the software. I'm pretty sure that I wasn't the only one who'd encountered this problem. For the video quality, it's not so good.


January 22, 2013, 5:54 am

where i buy the battery of lg bl40 in phillipines

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