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LG BL40 Chocolate review



Our Score


User Score

Review Price £397.66

LG's PR machine seems to have been in overdrive for the last few months with adverts for its various TVs, phones, and other products regularly appearing on commercial TV. Perhaps the biggest push, though, has been for its latest premium phone, the BL40 Chocolate, which I'm reviewing today. Can it possibly live up to all the hype? Read on to find out.

Since seeing all the adverts and promo shots of this phone we must admit to being somewhat unimpressed. The idea of an ultra widescreen phone just had gimmick written all over it. However, now that the device is in our hands we're in the process of munching our way through a hefty humble pie - this is one seriously nice bit of kit!

Yes, at 128 x 51 x 11mm, it's rather tall so will struggle to fit in the tightest of tight jean pockets but it actually feels very nice in the hand and perhaps more importantly it should have no problem squeezing into a designer handbag. The key, though, is that LG hasn't skimped when it comes to build quality. The front is finished in a single sheet of glass and both the screen and its surround are finished in black. As such when the phone is off the whole front looks like a seamless slab of black, and nothing says cool like glossy black.

The finish of the back mirrors the front, though this is glossy black plastic rather than glass so will scratch more easily. Finishing the look off are the flashes of red on the top and bottom, and the thin strips of chrome around the edges into which the phone's various buttons are incorporated. All told, we like that LG has made an effort to distinguish this phone and we think it's one of the nicest looking on the market.

It's not just the aesthetics of the BL40 that please us, there are some practical considerations too. We've already mentioned the glass front, which not only looks good but will keep scratches to a minimum, but the cover over the micro-USB data socket also impresses with its pop-up and slide-out mechanism, as opposed to the usual plastic cover that hangs off to one side on a bendy bit of plastic that invariably gets in the way or breaks off. We also like the subtle red light next to this socket that glows red when charging but is otherwise hidden from view. The presence of a proper headphone socket on the top is also something we're glad to see, especially as it produces very good quality sound, and a microSD slot (that can accommodate cards up to 32GB) hidden under the battery cover means this phone is off to a good start as a multimedia playback device - something its screen suggests it should excel at.

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November 16, 2009, 3:34 pm

"However, unless you're a patient person, the cumbersome software will frustrate to distraction"

So, it's a cumbersome, slow and frustrating handset to use, yet it scores 8 out of 10!!!

I think I'm losing confidence in your scores.

The user experience has become an item at the very top of the agenda and will continue to be something that a phone needs to excel at, so how does this phone get such a high rating when it sounds like it'll drive you nuts after five minutes!


November 16, 2009, 3:57 pm

I'd totally agree, were this a smartphone. However, if you just want a phone to do the basics then it's still perfectly adequate. Add in the superb build quality and design and it's definitly worth considering.


November 16, 2009, 5:07 pm

I would say that this is certainly more than 'just a phone doing the basics', which means the user experience should be high on the agenda. (Ask LG if this is 'just a phone to do the basics ' and see what they say!)

The fact that it fails in that respect yet still scores 8 out of 10, I find quite amazing.

Actually, any phone or device, smart or not should be user friendly and not frustrating and cumbersome to use. Anything else in this day and age should be marked down appropriately.


November 16, 2009, 5:56 pm

@throws up an 'out of memory' error when trying to view the TrustedReviews home page.

LOL, Hardly surprising, I understand TR needs to fund itself with advertising, but do you not think it's a bit OTT?. On my Q9400 TR's website is taking about 5% CPU, please please try and think about converting some of these Flash(CPU killing) adverts to Animate Gif's, and at the same time you'll be helping to save the planet.


November 16, 2009, 7:47 pm

trustedreviews is fine on a desktop but it is a tad unwieldy on a mobile ie. you should make a mobile site with just text and small pictures then we can get our fix on the move and also faster due to the slow network speeds.


November 16, 2009, 8:23 pm

jacko, Keith,

A more streamlined (i.e. fewer but better placed) advert scheme and a mobile version are both things the editorial team would certainly like to see but it's something that's just not on the cards/possible at the moment. It's something that will hopefully be addressed in the not too distant future, though.

Also, please note I've amended the review to hopefully better explain in what way this phone's user experience is disappointing or not.


November 16, 2009, 9:31 pm


Thanks for your comments and for the slight amendments to the article.

I still think that given the limitations that this phone has, it does not deserve the 8 out of 10 mark you gave it for either the value (£400 handset!!!) or for the overall performance.


December 5, 2009, 3:54 am

I could imagine this running android!!! But the user interface loooks good enough.


March 30, 2010, 11:31 pm

If you want to know about this phone for my personal review, I can tell you. This a great looking phone, and I get compliments about the phone all the time, however the software is disappointing. I've only had this phone for a few months, and I've encountered power problems. They told me that it is a common problem in LG BL40 mobile phones, because the original LG software version was NOT GOOD. I had to get it repair and update the software. I'm pretty sure that I wasn't the only one who'd encountered this problem. For the video quality, it's not so good.


January 22, 2013, 5:54 am

where i buy the battery of lg bl40 in phillipines

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