Much to my surprise, I recently caused a bit of a storm in a teacup by daring to suggest that LG's 42PQ6000 plasma TV was merely average rather than the best thing since sliced bread with Nutella on it.
I didn't find it at all difficult to defend my position on that set, but I was sufficiently intrigued by the level of feeling it provoked to feel motivated to give LG's plasmas another chance as soon as possible.
So I've duly got my hands on the 50PS7000 - a 50in model that sits one step higher up LG's plasma ladder than the PQ6000 range, and should therefore be able to give me another really good insight into the state of LG's plasma play.
As with the 42PQ6000, there can be no doubt that the 50PS7000 is phenomenally cheap for such a large screen. In fact, at just £851.10 it just about falls into 'impulse buy' territory - at least to the extent that I could imagine someone going into a shop to buy a 40-42in TV and ending up walking proudly out with a 50PS7000 instead.
What's more, this sense of pride will likely merely grow once our pretend bargain buyer gets their 50PS7000 home and hoiks it out of its box to discover that it's really very attractive indeed.
As usual with LG, its aesthetics are given a great start by the opulently shiny quality of the mostly black bezel. But a little extra pizzazz is added by a translucent, blue-tinged strip that hangs off the TV's bottom edge. What's more, to ensure that this infusion of blue doesn't look random, it's also picked up in the tasteful desktop stand design.
The only thing about the 50PS7000's looks that might put some people off it is its sheer size. For as well as the hefty matter of its 50in screen, it boasts an unusually wide bezel by today's 'size zero' standards.
Spinning the 50PS7000 round will keep the smug grin firmly plastered on our pretend buyer's face (don't worry - I promise he'll be heading off to the pub or somewhere soon!). For its connections can fairly be called outstanding for such a cut-price TV, including as they do four HDMIs, Bluetooth support for headphones and mobile phones, a D-Sub computer port, and a USB port that's able to play MP3 files, JPEG pictures and even, impressively, DivX HD movie files.
With so much support for PC formats, in fact, it's perhaps a little surprising that the TV doesn't go the whole hog and provide an Ethernet port for accessing PC files directly, or maybe even some online services. Then again, I guess adding such functionality would have pushed costs up and thus reduced the TV's fundamental bargain appeal.