Particularly gratifying is the way the set manages to remove practically all traces of motion blur from the image. Cricket is particularly tricky in this respect thanks to its combination of whirling bowlers’ arms and a small ball hurtling across a rich green field. Yet with TruMotion in action, even on its Low setting, almost all the resolution loss and smearing we might normally expect to see when watching such a source on an LCD TV is completely banished.
Just occasionally the ball seems to lose a fraction of its solidity, or take on a slight green tinge from the grass it’s traveling over. But these moments are rare, and are in any case far, far less distracting than the usual LCD motion blur problems.
At this point we should probably say that we personally wouldn’t recommend setting the TruMotion mode any higher than its Low level, as it can otherwise start to display some rather noticeable side effects like a slight shimmering ‘halo’ around moving objects. But provided you take this pretty basic precaution, the 47LG7000’s 100Hz/TruMotion system really is very accomplished, and finally puts LG well and truly on the TV processing map.
Once all this motion stuff has sunk in, you’ll also start to notice the screen’s almost radioactively intense colours, which are driven off the screen with an aggression that makes most rivals – especially plasma ones – look like dullards by comparison.
Of course, extreme brightness and vibrantly saturated colours do not automatically a good picture make. Just as well, then, that the LG’s colours are also impressively natural – probably the most natural I’ve ever seen on an LG TV, in fact. During a close-up of Sir Ian Botham’s face, for instance, the set delivers every single subtle variation in tone, picking out everything from broken blood vessels to the difference in tan levels around his wrinkles. All without a trace of blockiness or striping.
Facial close-ups like this are also a great revealer of the 47LG7000’s exceptional ability with fine detail. In fact, the ability to make out not just every facial hair on Beefy’s face but also each pore, each strand of grey hair and even each little weave in his rather fancy yellow and purple spotted tie is almost unnerving. But we love it all the same.
So far the 47LG7000 has done nothing but impress. But there are two crucial and notoriously tough areas left to catch the 47LG7000 out: viewing angle and black level response.